Digital B2B Marketing

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. Content Media content distribution Native Advertising social advertising'

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When Did Automated Dialogue Trump Real Conversation?

Digital B2B Marketing

Earlier this month, Forrester launched an Interactive Marketing chat using the hashtag #IMchat. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Filed under: Content , Demand Generation , Social Media , Uncategorized.