Influitive

OCTOBER 21, 2015

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. Tie the business outcomes— like increased social media advocacy or better relationships with executives—to experiences advocates will enjoy doing.

Forrester 100

Forrester Marketing Management B2B Marketing Word of Mouth 100

Onalytica B2B

FEBRUARY 28, 2019

As the field emerges and becomes more widely discussed, social media’s role in shaping public debate answering these questions and more has never been more apparent, with more of us turning to social media for news. So, how do the public interact differently with Influencers & the Media? So, what does this mean?

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

The Marketing Blender

OCTOBER 14, 2022

Which social media platforms drive the most sales? You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. While each social media platform has its own unique benefits, they’re not all laser-focused on ROI. See Our Work. .

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. landscape).

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

Metadata

JANUARY 11, 2024

A great way to do that is with multithreading through paid media, which Isaac Ware , Director of Demand Generation at UserGems, covered in his DEMAND session earlier this year. But first: what’s multithreading through paid media? Multithreading through paid media uses ads to speed up—and close—more deals.

Peer-to-peer 52

Peer-to-peer Media Work Management Sales Qualified Leads 52

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Top Rank Marketing

OCTOBER 13, 2023

Tech Business News B2B Social Media Sweet Spots: MarTech Shares What’s Working Now 93% of B2B marketers use LinkedIn, while Facebook and Twitter see less success. monthly active users Open-source social media platform Mastodon has ridden on the wave of uncertainty surrounding Twitter — renamed X — to amass 5.8

Social Media 100

Social Media B2B Marketing Demand Lead Ranking 100

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Retailers that partner with media companies offer brands the opportunity to expand their reach and improve targeting with the use of in-depth shopper data. What makes retail media networks valuable? However you’re not capturing everyone, right?

Media 92

Media Allocation Advertising Agencies Network Marketing 92

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. As Forrester says, “Customers don’t care about your internal organizational silos.”. Put yourself in the shoes of your customers.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Forrester B2B

MAY 13, 2022

Business decision makers are making the shift to anywhere work and spending more of their time with digital media. How much time are B2B buyers spending with digital media? About half of the business decision-makers in Forrester’s Q4 2021 B2B Advertising Trends Survey said they […].

B2B Marketing 52

B2B Marketing B2B Media Forrester 52

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Forrester B2B

JANUARY 20, 2022

What's the best way to spend your paid media advertising budget in 2022? Forrester Principal Analyst John Arnold shares the 10 best ideas.

Spending 65

Spending Forrester Media Best Practices 65

QuanticMind

OCTOBER 11, 2018

New Forrester Report: “Customer-Obsessed Marketing Demands Unified Management”. As a digital marketer and advertiser, you know that the media and marketing landscape have become vastly more complicated over the last few decades, thanks in part to exponential amounts of data from countless new and evolving sources.

Marketing Attribution 40

Marketing Attribution Forrester Planning Peer-to-peer 40

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. in savings over three years.

Social Media 99

Social Media ROI Work Management Marketing Management 99

Martech

OCTOBER 23, 2023

Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers. Shiva Corporation and Forrester Research.

Digital Transformation 116

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 116

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Technologists are active on social media. They should also understand the best practices for engaging in social media. They have no agenda. But don’t take my word for it. It’s a fact.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Convince & Convert

MARCH 6, 2017

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” ” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar.

Social Media 117

Social Media Media Webinar Metrics Forrester 117

ClearVoice

JUNE 19, 2023

Individual social media platforms may come and go. But social media as a whole is here to stay and will likely remain deeply ingrained within modern society. If you’re looking for statistics to better understand what social media has in store for marketers and content creators this year, it’s your lucky day.

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

Oktopost

JULY 5, 2017

How can you measure and demonstrate the true impact of your B2B social media marketing efforts? In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … What’s next?

Social Media 109

Social Media Social Marketing B2B Marketing Media 109

Top Rank Marketing

NOVEMBER 3, 2023

Social Media Today U.S. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 MediaPost Pew Research: Brands Not Targeting Gen X Are ‘Leaving Major Revenue On The Table.’

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Convince & Convert

JULY 31, 2014

The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles. July brought us guests from research IT company Forrester ; Expion , the content marketing experts and Social Pros sponsors; the Beancast marketing podcast; and financial services company Discover.

Social Media 131

Social Media Media Forrester Communities 131

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies managed profiles on more social media sites than B2C companies. Channels, strategies and content.

Social Media 53

Social Media Emarketing Forrester Media 53

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester evaluated the nine most significant social suites across 36 criteria and gave Sprout the highest possible scores in 13 criteria including onboarding and account management, performance, and usability.

Marketing Management 106

Marketing Management Research Forrester Customer Satisfaction 106

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. Is this the long-promised social media backlash? Overall, social media usage among U.S. Overall, social media usage among U.S. For the first time, the percentage of U.S.

Social Media 151

Social Media Facebook Forrester Media 151

Vidyard

MARCH 11, 2016

Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. Read on for solutions to the content funk such as: Putting content investment ahead of media and program choices. It only makes sense then to see companies slowly ramping up their content spend.

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

KoMarketing Associates

DECEMBER 16, 2020

Forrester and Google published “The Future of Analytics” report, and data suggested that most marketers (17%) intend to make improving their use of analytics a top priority over the next 12 months. Marketing with Analytics for the Future.

Analytics 172

Analytics Positioning Gartner Forrester 172

Top Rank Marketing

DECEMBER 6, 2023

Focus on Talent: 25 B2B Influencer Marketing Experts To Follow In 2024 Victoria Tokarz Head of Influencer Marketing, Scribe Anton Shulke Head of Influencer Marketing, Duda @anton_shulke Tequia Burt Editor in Chief, LinkedIn Collective & LinkedIn Ads Blog, Senior Content Marketing Manager, LinkedIn @TequiaBurt Meg Crawford Senior Digital Media & (..)

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. Engagement. But a crucial metric to track nonetheless!

Social Media 134

Social Media ROI Social Marketing Media 134

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Madison Logic

MARCH 13, 2024

According to Forrester research, millennial buyers aged 25-44 are increasingly shifting into purchase decision-making roles and are expected to make up three-fourths of business buying teams in 2024. As a result of this shift, marketers and sellers can no longer rely on what has always worked to reach them.

Purchase 52

Purchase Account Based Marketing ABM Multi-Channel 52

Biznology

JULY 21, 2016

I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media.

Social Media 80

Social Media Linkedin Media Forrester 80

Influitive

MAY 1, 2019

According to Forrester, we are in the age of the customer, in which buyers, empowered by technology and social media, possess control of their own journeys. To avoid getting left behind, companies need to embrace this shift by looking to their customers for insights on how to improve marketing, product development and customer success.

Communities 165

Communities Forrester Business Social Media 165

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52