recent study by Forrester Research of more than 1,200 B2B buyers showed that 91% of these decision-makers are reading blogs, watching user-generated video and participating in other social media. Forrester analyst, author and blogger Josh Bernoff sums it up perfectly: “What does this mean for you? Tags: Interactive Interactive PR B2B buyers blogging blogs Forrester Research social social media Twitter Think blogging and Twitter are just for college kids? Think again. Of those buyers, 69% said they were using this technology for business purposes.