Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. 30% of companies plan to increase their investment in intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

KoMarketing Associates

DECEMBER 12, 2017

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? According to the #FlipMyFunnel State of ABM Survey, 49 percent of B2B marketers were practicing ABM in 2016.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Top Rank Marketing

AUGUST 18, 2023

Marketing Dive “A lot of people feel either ignored or judged, or have experiences of discrimination that are a lot more common than what marketers think.” — Valeria Piaggio @FuturesNewAmeri Click To Tweet Forrester’s 2024 Planning Guides: Economic Uncertainty Tempers 2024 Budget Expectations — Except In Technology Some 84 percent of U.S.

B2B Marketing 91

B2B Marketing Linkedin B2B Social Marketing 91

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. But still, how do you optimize your social media marketing efforts when your campaign budgets are shrinking?

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This has made for a challenging 2023. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. To be more effective in reaching the Workday Consumer, we must consider that nearly 62% surveyed said they spend time shifting between various mindsets during work hours.

Top of Funnel 85

Top of Funnel Campaigns Funnel Advertising Work Management 85

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. According to Gartner’s report, in 2020, technology spend will account for the largest proportion of marketing budgets when compared with media, agencies and in-house labor.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Every marketing and SEO blog is talking about online video marketing and every third company exec you talk to is planning to shift marketing dollars to an online video campaign.”

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Have a dedicated content marketing plan for existing customers. For this reason, you should come up with a dedicated content plan for them as well. Customer satisfaction survey data.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

The Mx Group

SEPTEMBER 11, 2018

As you start creating and presenting your plans for next year (yes, it’s that time again!), According to a survey conducted by the Content Marketing Institute and MarketingProfs, 89% of B2B marketers are using content marketing, and of the 11% nonusers, 52% plan to implement content marketing efforts within the following year. (

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Martech

APRIL 3, 2023

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. And it’s not just a passing trend, as 43% of these marketers plan to increase their budget for an online chat as a conversational delivery channel.

Marketing Analytics Tools 126

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 126

Schubert B2B

MARCH 25, 2019

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. One of the complaints from the B2B consumers surveyed is that they receive too much useless material. Here are our tips on how to do just that: Easy to Consume.

B2B Marketing 83

B2B Marketing Tips Work Management Planning 83

Sprout Social

FEBRUARY 17, 2022

Social media. Improving user experiences using customer feedback from surveys. Unfortunately, this means one person has to plan, write and monitor email campaigns. Gather feedback from subscribers via surveys. Social media buttons. ” — Jesse Forrest, Founder of CopywritingCrew.com. Text messaging.

Template 131

Template Email Marketing Blast Campaigns Planning 131

Metadata

FEBRUARY 16, 2021

Ninety percent of sales and marketing professionals surveyed for a 2020 LinkedIn/Forrester report agree that when initiatives are aligned the customer experience is positively impacted. As a result, sales relies more on inbound leads generated by marketing from content, email, and social media marketing, as well as advertising.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Planning Lead Scoring 98

KoMarketing Associates

NOVEMBER 18, 2014

Plans for 2015 Demand Generation Spending, by Channel. Why It’s Significant: This report provides a one-stop location for information on Internet usage, social media adoption, and mobile penetration worldwide and across key geographical markets. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

The Effective Marketer

NOVEMBER 3, 2011

Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. So if the survey finding that the median of annual interactive marketing budgets is $7.19 Five Benchmarks.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

Anteriad

DECEMBER 14, 2022

Include a step on your planning workflow to question your current assumptions about who is in the market for your solutions. Generative text AI can support blog writing, social media or even personalized sales emails. And as a result, they expect growth strategies to focus on the retention, cross-sell and upsell of existing accounts.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. The report also does a “deep dive” into organic search, paid search, and social media metrics. We plan on having some analysis on this report in the coming weeks. Social Media Use in the Industrial Sector.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Nuvi

MAY 24, 2021

Measured on a scale of 0 to 1,000, the Reputation Score transforms millions of data points into meaningful insights from customer reviews, likes, listings, comments, clicks, and surveys. Media Contacts: Colette McLaughlin. separate tools, making it difficult to derive actionable insights from the data collected. . Reputation.

Correlation 52

Correlation Forrester Aggregators Touchpoints 52

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. This was reported as the number one challenge by 15% of the digital marketers surveyed.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

Martech Advisor

APRIL 6, 2020

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. Forrester surveyed 579 marketing decision-makers to help you answer this question.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

SpotMe Blog

JUNE 13, 2023

That’s why we’ve created a list of examples of the top pharmaceutical meeting planning companies we have experience with. Pharma event management companies specialize in planning and executing events for pharmaceutical and healthcare companies. Disclaimer: The objective of this list is to share useful information.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

SpotMe Blog

JULY 21, 2023

With the right event registration solution in place, you can spend less time managing logistics and more time planning an engaging event. You may need fields for attendee information or event surveys. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Reviews G2 Score: 4.9 (101

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The on-demand & digestible audio-storytelling format makes podcasts a stackable piece of content as compared to other media.

Planning 58

Planning Studies B2B Marketing Trends 58

Marketing Insider Group

AUGUST 23, 2012

And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. And that is why Forrester called their report “The Multi-channel Maturity Mandate.” While it is registration-required, I will provide a nice summary here for all of you.

Multi-Channel 100

Multi-Channel Advertising Channels Peer-to-peer Forrester 100

Madison Logic

AUGUST 26, 2020

As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. To make account-based programs even more successful, marketers should include the following three tools in their 2021 plans. Tool 1: Multichannel Media Programs for Full-Funnel Engagement.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I Media Contact: Brad Hem. About Vidyard.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Schubert B2B

MARCH 25, 2019

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. One of the complaints from the B2B consumers surveyed is that they receive too much useless material. Here are our tips on how to do just that: Easy to Consume.

B2B Marketing 48

B2B Marketing Tips Planning B2B 48

Schubert B2B

MARCH 25, 2019

In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. One of the complaints from the B2B consumers surveyed is that they receive too much useless material. Here are our tips on how to do just that: Easy to Consume.

B2B Marketing 48

B2B Marketing Tips Planning B2B 48

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. That way you can survey the customer to uncover unmet needs and ensure the partner provides a quality experience. Create a joint business plan: Keep partners — and yourself — accountable by aligning on yearly business plans.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. The answer is social media. As Joe Pulizzi recently exclaimed, “ Yes, We’re All Media Companies. What Now? ”

PR 100

PR Social Media Social Marketing Planning 100

Martech

SEPTEMBER 28, 2021

Forrester found that 71% of brand marketers struggle to maintain an accurate consumer ID over time and through changes. Google has announced plans to phase out third-party cookies in its Chrome browser in late-2023. Apple has similar plans for IDFA, its identifier for advertisers. What identity resolution platforms do.

Marketing Automation Services 116

Marketing Automation Services Privacy Enterprise Management Work Management 116

Litmus

MAY 4, 2021

As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. The same study found that of the 49% not currently using Agile, 47% plan to implement it, and 59% plan to implement it within the next 6 months.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

PureB2B

JULY 19, 2021

A lead generation plan comprises strategies for attracting and converting interested prospects into leads. According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer. Overview of a Lead Generation Strategy. Use both Digital and Direct Marketing.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

A lead generation plan comprises strategies for attracting and converting interested prospects into leads. According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer. Overview of a Lead Generation Strategy. Use both Digital and Direct Marketing.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Kapost

APRIL 17, 2017

When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Yet, B2B marketing still needs social media for very powerful reasons that all play back into an effective overall marketing strategy.

Social Media 88

Social Media Sales Management Social Marketing B2B Marketing 88