Modern B2B

OCTOBER 20, 2023

Organisations work hard to gain customers, so how can we be more effective at meeting their needs, keeping them longer and measuring our value against the customer – particularly when growth is likely to come from this group. When we think about measuring performance, we always look at things from the business perspective.

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B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These research findings show that marketing performance measurement is still very much a work in process. I covered two of these challenges in previous posts ( here and here ).

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Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” Click here for more highlights from Forrester B2B Summit 2023.

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Terminus

MARCH 11, 2024

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. These measures should be flexible, allowing for adjustments based on actual performance and insights gained.

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Martech

MARCH 21, 2022

Good morning, Marketers, how do you measure marketing success? Whether a first-touch, last-touch or multi-touch model is used, measurement is possible; which, in turn, makes predicting future success possible. Brett Kahnke , principal analyst, Forrester. The post Good morning: How do you measure success?

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Seismic

NOVEMBER 7, 2022

This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader. Forrester looks at three major categories – market presence, strategy, and current offering. The Forrester Wave : Sales Content Solutions, Q4 2022. Market Presence.

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KoMarketing Associates

AUGUST 24, 2021

Unsurprisingly, the majority of the same respondents (80%) said that they use revenue and sales growth to measure their marketing team’s value, contributions and performance metrics. Statistics indicated that the majority of respondents (50%) believe their marketers could improve or strengthen their demand generation and pipeline.

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Demand Demand Generation Forrester Budget Programs 276

Conductor

SEPTEMBER 9, 2020

A truly great SEO platform functions as a partner to brands to scale their Organic Marketing program— ensuring teams create valuable content, that this content can be found, and that they can measure the effectiveness of their efforts. Measure Everything. Empower a Team Approach to Organic Marketing. You can with Conductor.

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Oktopost

JANUARY 12, 2021

But it would help if you had some way of understanding and measuring how successful these methods are. How do you measure B2B CX? Measuring the B2B customer experience involves different KPIs than B2C eCommerce sites. B2B CX Measurement Methods. Here are the main ones to look at when measuring your B2B CX.

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Paid Content B2B Marketing Top of Funnel Work Management 101

Convince & Convert

MARCH 6, 2017

But it does mean that marketers don’t have an effective way to measure the impact. Enter Samantha Ngo from Forrester Research and Jonny Bentwood from Edelman Intelligence, two smarties who are going to help solve this conundrum of what and how to measure social media effectiveness. We Don’t Know What to Measure.

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Social Media Media Webinar Metrics Forrester 117

ScanmarQED

SEPTEMBER 29, 2019

This Forrester report is about marketing measurement and optimization solutions and is part of a broader publication titled “The Marketing Measurement And Insights Playbook For 2019".

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KoMarketing Associates

JULY 21, 2021

Pointillist recently conducted its “State of Customer Journey Management & CX Measurement” report, and data showed that average performers (46%) were only “somewhat satisfied” with their organization’s overall CX performance and the outcomes of their CX investments. Marketers’ Continued Investment in CX.

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Budget Programs Forrester Custom Publishing Marketing & Strategy 296

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. And, unlike the interactions in live events, engagement with videos can easily be measured, providing valuable insights into what your audience really cares about.

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Allocadia

AUGUST 29, 2019

Marketers are becoming increasingly accountable for demonstrating their impact – Forrester research reveals that 82% of CMOs have goals that align with revenue targets. Yet 61% of B2B marketers indicate that “lack of defined metrics to measure success” will be a major or moderate challenge over the next 12 months. That’s a problem.

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Full Circle Insights

SEPTEMBER 28, 2022

The Forrester B2B Revenue Waterfall is an excellent framework for B2B sales because the sale can be complex and most involve groups of buyers. As a B2B marketer, once you’ve defined targeted accounts and opportunities, you need a way to measure progress on account activation at every stage. Save this eBook for later. Download eBook.

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Thinkers360

MARCH 8, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Join us today ! Brian Reid Brison LLC Contact M.

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Adobe Experience Cloud Blog

OCTOBER 28, 2019

They’re moving past backward-looking measurement and toward decision-focused management—and it’s redefining the way we think about marketing ROI. And how can you measure it? After measuring the performance of the campaign, you can start to look closely at specific channels. It’s clear marketing ROI is important. Cost per action.

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ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

QuanticMind

OCTOBER 11, 2018

New Forrester Report: “Customer-Obsessed Marketing Demands Unified Management”. Not surprisingly, around 45 percent of CMOs and other marketing decision makers indicate that measuring results is a major challenge, according to Forrester. And how do you value long-term brand impact? .

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Madison Logic

MARCH 31, 2021

Journey Acceleration Measurement enables B2B marketers to measure and optimize multi-channel account engagement and campaign performance across the buyer journey, as well as document direct impact on pipeline and revenue.?. Measure the volume, value, and velocity of pipeline and revenue. The rest of the time?

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Top of Funnel ROI Multi-Channel Sales Cycle 52

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

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LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp.

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Leadspace

JUNE 28, 2021

Couple the rate of decay with the fact that the amount of prospect and customer data at B2B companies typically doubles every 12 to 18 months (according to SiriusDecisions , now part of Forrester). The post Escaping The B2B Customer Data Swamp: How To Measure And Mitigate The Impact Of Dirty Data appeared first on Leadspace.

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Martech

JANUARY 5, 2024

Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected. Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting.

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Media Advertising Agencies Paid Search Agency Forrester 105

Parse.ly

DECEMBER 8, 2021

Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. ROI from content marketing has been notoriously difficult for marketers to measure and track because the journey from content to revenue isn’t always straight or quick. content analytics.

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Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

Content Marketing Institute

DECEMBER 8, 2022

You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too. Continue reading →

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Digital B2B Marketing

APRIL 2, 2013

It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? Yes, there are ways to more effectively measure the impact of marketing on your business, solutions that many mid-sized B2B marketers have access too. The solution isn’t simple.

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Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

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Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

The Point

JUNE 23, 2020

One fixture of B2B marketing for more than a decade is the lead funnel, brought to prominence by the analysts at SiriusDecisions (now part of Forrester.) In the years since, the authors of the original model (which SiriusDecisions calls the Demand Waterfall ) have re-engineered its design.

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Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

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Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

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Only B2B

APRIL 17, 2024

Personalized Outreach According to Forrester 56% of marketers say that personalized content is paramount to a successful ABM strategy. Improved Conversion Rates: Measure the conversion rate of qualified leads into paying customers to showcase the ROI of B2B appointment setting.

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Martech

APRIL 18, 2023

Forrester predicts that, by 2025, account-based marketing will become the main way most B2B companies identify, plan, manage, and measure buying and post-sale activity. Performance measurement. What goes into a successful ABM strategy? Personalization and/or predictive recommendations. Interaction management.

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B2B Marketing Directions

FEBRUARY 10, 2019

Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a major challenge for most B2B marketers. In a September 2018 report , Forrester Research said that marketers spent about $1.09 billion by 2023.

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Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The Gather and use customer feedback.

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Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this. of these extremely tactical takeaways. Check out the report here !

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Zoominfo

OCTOBER 27, 2022

According to Forrester Consulting, sales teams with leading Diversity, Equity, and Inclusion (DEI) practices boast an average lead-to-opportunity conversion rate of 54% — twice the rate of teams lagging in DEI. This also makes it easier to track changes over time and measure the effectiveness of your strategy.

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