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Forrester: Advocate Marketing Is Critical To B2B Success

Influitive

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. Tie the business outcomes— like increased social media advocacy or better relationships with executives—to experiences advocates will enjoy doing.

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Report: B2B Buyers Demand Enhanced Engagement from Marketers

KoMarketing Associates

According to “The State of Engagement” report from Marketo, three out of four B2B customers think brands must have a deep understanding of their needs in order to successfully engage them. As B2B customers demand more from their products and services, they are also seeking enhanced engagement from marketers during the buying process.

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4 Key Marketing Metrics for Social Media That Will Prove ROI

Adobe Experience Cloud Blog

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. Engagement. But a crucial metric to track nonetheless!

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Reaching the Peak of LinkedIn Ad ROI With Bizible

Adobe Experience Cloud Blog

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms.

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Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success

Only B2B

Outreach volume (calls, emails, social media) Session duration and bounce rate. Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

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The Increasing Investment in Account-Based Marketing [Interview]

KoMarketing Associates

Forrester research shows that less than 1 percent of leads turn into customers. With buy-in from major influencers and organizations like Scott Brinker, HubSpot, Marketo, and more, investing in ABM was bound to increase in 2017.”. “All Click here to download your free copy of the report! ABOUT BRIANNA WATTS.

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Afternoon Keynotes Energize at Marketo Summit (Live Blog)

Adobe Experience Cloud Blog

by Dayna Rothman What a packed day here at the Marketo User Summit! To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. Social media is a great way to widen your reach! Be sure to follow The Marketo Summit on twitter at #mus12. Sounds complex right?

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