Adobe Experience Cloud Blog

OCTOBER 9, 2018

In a recent Marketo webinar , Lori Wizdo, VP and Principal Analyst at Forrester Research , recommended aligning the report with the business objective of the stakeholder who’s receiving it. Source: Lori Wizdo, Forrester Research. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Martech

FEBRUARY 8, 2024

SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot.

Marketing AI 117

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 117

Adobe Experience Cloud Blog

JULY 22, 2021

In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. These limitations are what has brought (and continues to bring) thousands of marketers to Bizible.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

KoMarketing Associates

JANUARY 16, 2017

Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. and international marketers concern you, even if your team spans multiple continents,” says Chandar Pattabhiram, CMO of Marketo. Approximately 57 percent of U.S. Don’t let the disparities between U.S.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Why we care.

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Marketing Management 118

The Point

DECEMBER 28, 2017

The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. You can download the entire guide here.

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

The Point

JANUARY 21, 2014

I would a) break it up into 2 paragraphs at minimum, and 2) tie the copy back to the offer in action-oriented terms, as in: “In a new white paper from Forrester, learn how …”. A few days later, Kevin responded with the results: “Based on your input, I made the following changes to the Forrester campaign: 1. Shortened body copy text.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Campaigns Marketo 100

InsightSquared

SEPTEMBER 5, 2018

Keynotes include Laura Ramos , VP and principal analyst for B2B marketing professionals, Forrester, Dana Therrien , Service director, sales operations strategies, SiriusDecisions, Steve Lucas , CEO, Marketo, and Nate Skinner , VP of Product Marketing, Salesforce Pardot.

Marketing Attribution 159

Marketing Attribution DemandBase Forrester Forecasting 159

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. Prior to that, he co-founded two companies you have definitely heard of: Engagio (also served as CEO) and Marketo, which Adobe purchased for $4.8

Account Based Marketing 79

Account Based Marketing ABM DemandBase Marketing Analytics Tools 79

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. With buy-in from major influencers and organizations like Scott Brinker, HubSpot, Marketo, and more, investing in ABM was bound to increase in 2017.”.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

PathFactory

MAY 29, 2022

Similar alerts can be set to existing customers, targeted ABM accounts, specific high value campaigns, including campaigns that feature 3rd party assets (G2 reviews, Forrester reports. Depending on the MAP, certain features can be enabled; ex: from Marketo we can link directly to the account/contact object in SFDC. FMB in Marketo.

Sales Management 40

Sales Management Ideal Customer Profiles Top of Funnel Eloqua 40

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. Be sure to follow The Marketo Summit on twitter at #mus12. There is a lot of buzz in the Twittersphere about #mus12. Sounds complex right?

Marketo 48

Marketo Allocation Enterprise Management Forrester 48

B2B Marketing Directions

AUGUST 11, 2019

The findings in two recent research reports - one by Marketo (now part of Adobe), and one by Forrester Consulting (commissioned by Adobe) - suggest that some of the lines between B2B and B2C marketing have become blurred. But have all the meaningful differences between B2B and B2C marketing really disappeared?

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” In the Demandbase One Analytics tab, there is a menu option called Program Impact for those who have connected either Salesforce or Marketo.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Adobe Experience Cloud Blog

FEBRUARY 3, 2011

by Katie Byrnes The Forrester paper, the CMO Mandate: Adapt or Perish , truly embraces the idea of survival of the fittest. To avoid extinction and survive in the digital age, Forrester explains that you must take the following approach: employ Adaptive Brand Marketing. Prioritize efforts to become more adaptive.

Forrester 48

Forrester Paper Research CMO 48

Only B2B

SEPTEMBER 18, 2023

Lead Generation Automation : Research by Marketo indicates that automated lead generation results in a 20% increase in sales opportunities. Marketing Automation Tools : 91% of marketing automation users report that it is very important in the overall success of their marketing programs, as stated by Marketo.

Lead Qualification 62

Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring 62

Adobe Experience Cloud Blog

JANUARY 30, 2019

VisionCritical predicts the customer experience will overtake price and product as the top brand differentiator by 2020, and Forrester estimates that a mere 10% increase in data accessibility will result in more than $65 million additional net income for a typical Fortune 1000 company. What’s a marketer to do?

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Adobe Experience Cloud Blog

SEPTEMBER 17, 2018

Here are some sales stats that you may find shocking: According to Forrester, 68% (of prospects) want to connect with sales during the consideration stage , after they’ve researched the options and come up with a short list. TOPO states it takes an average of 18 calls to connect with a buyer.

Ideal Customer Profiles 117

Ideal Customer Profiles Video Marketing Work Management Marketing Management 117

Adobe Experience Cloud Blog

NOVEMBER 10, 2010

I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap. What we are recommending at Forrester is that organizations establish a lead to revenue model.

Forrester 48

Forrester Sales Qualified Leads Lead Ranking Marketing Qualified Leads 48

ClickZ

JANUARY 22, 2020

In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. All of which is to say that if you as a marketer, are not using any marketing automation tools, then you should start to reconsider.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Only B2B

SEPTEMBER 21, 2023

Benefits of Effective Lead Scoring Data from Marketo suggests that businesses that excel at lead scoring generate 50% more sales-ready leads at a 33% lower cost. Marketing Automation Benefits : According to Forrester Research , companies using marketing automation can experience a 10% increase in revenue in as little as 6-9 months.

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62

Adobe Experience Cloud Blog

MARCH 7, 2017

As I’m sure you’re aware, Marketo is at a turning point in its journey—one that aligns perfectly with where marketing, as an industry, is headed. This isn’t your mother’s Marketo Summit. For the first time ever, Marketo is partnering with Adweek to address MarTech’s collision with advertising technology (AdTech).

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Adobe Experience Cloud Blog

JULY 22, 2021

In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. These limitations are what has brought (and continues to bring) thousands of marketers to Bizible.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Only B2B

MARCH 6, 2024

According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality. Marketing Automation: According to Marketo, marketing automation can generate an average ROI of 5800%. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. Integrating events into marketing automation platforms like Marketo is also becoming more common. It makes sense that there is still plenty of confidence in event marketing.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Only B2B

SEPTEMBER 1, 2020

According to the study of Forrester Research, only 1% of leads effectively turn into revenue-generating customers. ABM today is directly connected and concerned with the availability of the marketing tools like, Engagio, Marketo, Salesforce, Terminus and Outreach, and now making it an affordable option. Flip the Funnel. Automation.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Top Rank Marketing

AUGUST 14, 2023

The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Only B2B

JULY 5, 2023

According to Forrester Research , 92% of B2B marketers believe that ABM (Account-Based Marketing) is crucial for their overall marketing strategies, making it a powerful approach for demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Adobe Experience Cloud Blog

OCTOBER 28, 2019

In fact, according to Forrester Analyst Tina Moffett, B2B companies are seeing an average rise of 15–18% in revenue as a result of optimizing their marketing programs based on this more sophisticated approach to analysis. And when it’s done right, it can be a strategic enabler of more trust, greater budget, and increased business impact.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Only B2B

JUNE 19, 2023

According to a report by Marketo, organizations that align their sales and marketing teams achieve an average of 32% annual revenue growth. A study by Forrester Research found that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

SmarkLabs

JUNE 12, 2023

Marketo : Part of Adobe’s suite of products, Marketo offers powerful marketing automation software for companies wanting to streamline and measure marketing engagement. A study by Forrester Research found that companies excelling at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Martech

JANUARY 25, 2022

According to Forrester , 94% of B2B purchasing decisions are made by buying groups and not individuals. This data can then be operationalized through the funnel and in existing workflows through platforms such as Salesforce, HubSpot, Marketo, and Outreach. And it impacts revenue. So what do you do? Rethink the MQL.

Lead Ranking 93

Lead Ranking Top of Funnel Marketing Qualified Leads Ideal Customer Profiles 93

Leadspace

OCTOBER 3, 2019

According to Andre Pino over at Forrester Research, “ Lead nurturing is a process by which leads are tracked and developed into sales-qualified leads.” This means that they are ready and worthy of a salesperson’s time. Another great resource to share on this topic comes from our friends over at Marketo (@marketo).

Campaigns 48

Campaigns Sales Qualified Leads Telemarketing Lead Nurturing 48

Leadspace

JUNE 10, 2016

Marketo Acquisition News. Remember last week’s prediction of a flood of analysis of the Marketo acquisition once everybody got back from vacation? In his Chief Marketing Technologist Blog, Scott Brinker wrote, Big deals for Marketo and Demandware, but what do they mean? Here it comes. Definitely worth a read.

B2B Marketing 48

B2B Marketing Ideal Customer Profiles CMS Development Marketo 48

Adobe Experience Cloud Blog

MARCH 13, 2017

And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Hubspot

APRIL 12, 2019

According to a 2018 Forrester report , 55% of marketing decision-makers plan to increase their spending on technology, with one-fifth of the respondents expecting to increase by 10 percent or more. Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud. SendinBlue.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Automation Software 100