Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” ” I call it participation marketing, and the reason is clear. They have no agenda. It’s a fact.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Influitive

OCTOBER 21, 2015

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. In the report, Laura discusses why advocate marketing is critical to the success of B2B companies. Happier, more satisfied employees.

Forrester 100

Forrester Marketing Management B2B Marketing Word of Mouth 100

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. Engagement.

Social Media 134

Social Media ROI Social Marketing Media 134

Oktopost

JULY 5, 2017

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. How can you measure and demonstrate the true impact of your B2B social media marketing efforts? What’s next?

Social Media 109

Social Media Social Marketing B2B Marketing Media 109

Convince & Convert

MARCH 6, 2017

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” ” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar.

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Let’s jump right in and take a look at 25 top B2B influencer marketing professionals to follow and learn from in the year ahead.

B2B Marketing 123

B2B Marketing Enterprise Management B2B Work Management 123

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 108

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 108

Top Rank Marketing

NOVEMBER 3, 2023

Social Media Today U.S. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 What Makes B2B Tech Buyers Distrust Brands?

Trust Marketing 110

Trust Marketing B2B Marketing Linkedin Advertising Agencies 110

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Convince & Convert

JULY 31, 2014

The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles. July brought us guests from research IT company Forrester ; Expion , the content marketing experts and Social Pros sponsors; the Beancast marketing podcast; and financial services company Discover.

Social Media 131

Social Media Media Forrester Communities 131

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Brian Reid Brison LLC Contact M. Pinter Score: 32.79

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

Kapost

APRIL 17, 2017

When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Yet, B2B marketing still needs social media for very powerful reasons that all play back into an effective overall marketing strategy.

Social Media 88

Social Media Sales Management Social Marketing B2B Marketing 88

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Reusable marketing assets. You can start creating new marketing videos and demos with segments that are easy to excerpt. Well, of course.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies managed profiles on more social media sites than B2C companies.

Social Media 53

Social Media Emarketing Forrester Media 53

Marketing Insider Group

JULY 29, 2020

What Does Content Marketing ROI Include? Measuring content marketing effectiveness (and discovering the ROI beneath your campaigns) makes the difference between frustration and confidence when presenting on your progress. Calculating Content Marketing ROI. You can’t convert leads that don’t exist.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. consumers engaged in certain social behaviors actually went down, not up. Is this the long-promised social media backlash? Social Behaviors Are Shifting.

Social Media 151

Social Media Facebook Forrester Media 151

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. Many on the list are marketers and entrepreneurs themselves. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future. LinkedIn: Tim Crawford (5.9K

Digital Transformation 121

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 121

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Biznology

MARCH 11, 2014

Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Don’t Freak Out. Are You Chilling Out?

Social Media 80

Social Media Media Forrester Training 80

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Some of it is direct marketing, such as email, display, and PPC search.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation. Further, more data suggests B2B content marketers aren’t confident in their success.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

KoMarketing Associates

FEBRUARY 13, 2020

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. Additionally, the landscape is constantly changing due to technological advances, new generations of buyers, and other market forces. Build a data-driven strategy.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 2, 2013

There is a ton of interesting insights in the report, which I emphatically recommend you download for free : Here’s some of what I wrote in my analysis: Social media is categorically NOT a meaningful source of direct traffic to ecommerce websites or of direct purchase conversions on those sites. that would be a viable hypothesis.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

The Point

MARCH 8, 2018

Technology marketers love analyst reports. Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a campaign, and – bonus – they say nice things about your product. However, in my experience, most tech companies don’t know how to market them.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Social Media. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Case Studies.

Social Media 120

Social Media Media Forrester Copywriting 120

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Chris Koch

FEBRUARY 12, 2010

Social media experts often chide marketers about control. The experts say that in the new era of social media, marketers need to stop delivering tightly-scripted, one-way messages and start engaging in uncontrolled, transparent conversations with customers and prospects wherever those conversations happen.

Social Media 100

Social Media Forrester Media Transparency 100

EveryoneSocial

JUNE 10, 2020

Below, I’ll explore the concept of brand equity, how it pertains to social media engagement, and tips for maximizing your brand’s equity through employees today. The Power of Social Media. If your company doesn’t put a genuine effort into social media, you’ll quickly find competitors will dominate this space.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert. These are leads that have been validated and are ready to be handed over to the sales team.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. According to the report, “Sprout Social’s culture-first mindset drives its strong service and unified social suite.

Marketing Management 109

Marketing Management Research Forrester Customer Satisfaction 109

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Digital Experience Platform 116

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). Destroying the 7 Myths of B2B Social Media. adults overall.

Social Media 152

Social Media Media B2B Paid Search Agency 152