KoMarketing Associates

MARCH 22, 2023

As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX). Despite this increase and mounting pressure on marketers, there may be potential to improve by shifting to personalization.

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

Terminus

MARCH 11, 2024

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. Unifying go-to-market efforts yields significant benefits, primarily through data unification.

Forrester 29

Forrester Webinar Metrics Marketing & Strategy Marketing Strategy 29

PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” Content AI has now reached a critical inflection point in the market.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

PathFactory

JUNE 8, 2023

Fresh from Forrester B2B Summit, Anne Marie Kilgallon , Head of Partnerships at PathFactory, shares five key takeaways she learned after spending the week in Austin among some of the best and brightest in B2B. AI was all the rage at Forrester. What does this mean for B2B marketers ? AI is table stakes for GTM teams.

Forrester 52

Forrester Advertising Agencies Marketing Analytics Tools B2B 52

Influitive

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. But B2B marketers are under growing pressure to interact—and deepen relationships—with customers at every stage of the lifecycle, since retaining a customer is more valuable than acquiring a new one. Download the free report here.).

Forrester 100

Forrester Loyalty Peer-to-peer Research 100

PathFactory

JUNE 7, 2022

Toronto, ON – June 6, 2022 – With more than 20 years of experience in B2B marketing , content strategy, and operations, Christine Polewarczyk joins PathFactory from Forrester where she was an evangelist for content strategy, content marketing , and content operations. . In my role at Forrester, I saw the landscape of players.

Forrester 52

Forrester Product Advertising Agencies Gartner 52

KoMarketing Associates

NOVEMBER 30, 2022

Many marketers began hosting virtual events during the Covid-19 pandemic, and new research suggests that they intend to continue hosting events in the digital space. In the future, the majority of marketers (76%) “agree/strongly agree” that they would like to diversify their virtual event offerings.

Marketing Report 226

Marketing Report Marketing & Strategy Marketing Strategy Forrester 226

Outreach

MARCH 8, 2021

With a bit more than a week behind me, since I finished my second act at Forrester, I am thrilled to announce that I have joined Outreach as its first-ever Global Innovation Evangelist. In 2020, I led the research and authored the category-defining Forrester Wave™: Sales Engagement.

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Forrester Outreach B2B Thought Leadership Thought Leadership 105

KoMarketing Associates

AUGUST 4, 2021

B2B marketers have primarily focused on improving the customer experience (CX) in the past. While they are not abandoning this as a priority, new research indicates that they are also looking to make improvements in other areas along the way. Developing a Marketing Strategy Around CX.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

Vidyard

FEBRUARY 21, 2017

According to Forrester Research, a revolution is coming for account-based marketing. While many companies claim to be experts in ABM, Forrester has found that a lack of connectivity between marketing and sales, combined with a deluge of tools with similar feature sets are holding back real ABM success.

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Forrester Account Based Marketing Research ABM 60

Heinz Marketing

JANUARY 26, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In today’s digital age, it’s harder than ever to stand out. While you might be marketing a product or service yourself, you’re also getting marketed to countless times throughout the day. How does industry research fuel category leadership?

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

KoMarketing Associates

JULY 21, 2021

Although marketers are becoming more aware of the importance of the customer experience (CX), new research indicates that many are still struggling with the performance and outcomes of their investments in this area. Marketers’ Continued Investment in CX.

Budget Programs 296

Budget Programs Forrester Custom Publishing Marketing & Strategy 296

KoMarketing Associates

AUGUST 24, 2021

Most C-Suite executives have a certain perception of marketers and their team, and new research suggests that they believe their colleagues are falling short when it comes to sustaining their overall bottom line. The mandate is clear: marketing is expected to drive revenue,” wrote the authors of the report. “The

Demand 276

Demand Demand Generation Forrester Budget Programs 276

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. Marketeers don’t always have the greatest track record for delivery.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

KoMarketing Associates

MAY 4, 2021

Even though marketers have made it a point to begin using data and analytics, new research suggests that they have not fine-tuned this aspect of their strategies just yet. This suggests that there is not a single source of data that marketers can turn to for all of the information they need.

Marketing Report 271

Marketing Report Forrester Statistics Analytics 271

Modern B2B

OCTOBER 20, 2023

research from February 2023, it was clear that CMOs were refocusing on the customer, as growth from new customers was looking tougher than ever. and tech spending growth (YoY) is predicted at 3.6% (European Tech Market Forecast, 2022 to 2027) – all pretty banal. This comes as no surprise as in our Digital Connections 2.0

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester evaluated the nine most significant social suites across 36 criteria and gave Sprout the highest possible scores in 13 criteria including onboarding and account management, performance, and usability.

Marketing Management 110

Marketing Management Research Forrester Customer Satisfaction 110

Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. It goes like this: “If content is the soul of digital, content marketing platforms are its church.” At Contently, we believe that content is the “ atomic particle ” of digital marketing.

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Forrester Marketing Report Work Management B2B Marketing 107

Influitive

OCTOBER 21, 2015

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. And brands that use advocate marketing programs to inspire and encourage their customers to create social proof for their products will be the ones that thrive.

Forrester 100

Forrester Marketing Management B2B Marketing Word of Mouth 100

Valasys

NOVEMBER 28, 2018

A definitive agreement was reached between Forrester Research and SiriusDecisions Inc. SiriusDecisions will be acquired by Forrester for $245 million to aid in creating a robust platform that guides companies and Chief Marketing Officers (CMO) to drive business growth in this customer oriented era. According to George F.

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Forrester Acquisitions Cross-Selling Verticals 58

SWZD

MAY 6, 2021

SWZD's comprehensive data solution was recently recognized in highly reputable third-party research.

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Research B2B Marketing Forrester B2B 118

The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.

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Forrester Work Management Content Marketing Demand Generation Agencies 100

Influitive

AUGUST 23, 2021

In the most recent installment of our thought leadership webinar series, we had the chance to chat with Laura Ramos, Vice President, Principal Analyst at Forrester Research about a commissioned study conducted by Forrester Consulting on behalf of Influitive, “Prioritize Postsale Customer Marketing To Drive Business Value and Growth.”

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Forrester Thought Leadership Business Webinar Metrics 130

KoMarketing Associates

JUNE 23, 2021

Although marketers have a wide array of objectives on their list, new research shows that many would like to make fine-tuning the customer experience a top priority in the coming months. In general, marketers are taking many steps to embed customer insights throughout their organization.

Budget Programs 168

Budget Programs Forrester Custom Publishing Statistics 168

Mereo

MARCH 28, 2024

The marketing speak is effective, but buyers care more about having a real conversation that they know will help them find a valuable solution. In fact, Forrester found that 71% of buyers consider client value stories and relevant use cases the most credible sources in their buying journey. Provide proof.

Research 41

Research Gartner Forrester Case Studies 41

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. About Lenati. About ProKarma.

Advertising Agencies 49

Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Conductor

SEPTEMBER 9, 2020

Organic search has always been a key pillar in every digital marketing strategy. A truly great SEO platform functions as a partner to brands to scale their Organic Marketing program— ensuring teams create valuable content, that this content can be found, and that they can measure the effectiveness of their efforts. Are you being found?

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

KoMarketing Associates

DECEMBER 16, 2020

Not all marketers have seen their investment in data and analytics pay off, but new research suggests that they aren’t ready to give up on it just yet. Only 27% of senior-level marketers stated that marketing analytics has had the influence that they expected. Marketing with Analytics for the Future.

Analytics 172

Analytics Positioning Gartner Forrester 172

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

6sense

NOVEMBER 9, 2021

Caroline Robertson , Vice President, B2B Marketing and Sales Research Director. Jennifer Zhang, Research Associate. In early 2020, Robert Peterson, PhD , and Stefanie Boyer, PhD , editors of the Journal of Selling , asked us to conduct research and submit an article for their annual “Women in Sales” issue. JAN 26 2021.

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Forrester B2B Sales B2B Barriers 62

The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

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Forrester B2B Sales Disintermediation B2B 66