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Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo

Top Rank Marketing

During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. This new study highlighted the challenges marketers face with webinars as well as their potential.

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Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights

Only B2B

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. Traditional marketing approaches that rely solely on demographic data and generic targeting are no longer sufficient. times higher conversion rate.

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How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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3 Ways to Use Intent Data in Marketing

SmartBug Media

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. What Is Intent Data in Marketing?

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10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024!

Only B2B

.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture. What is intent data and why is it important?

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Data overload: Marketoon of the Week

Martech

Fishburne’s take: Marketers are starting to go on a data diet, changing from an emphasis on big data (collecting as much data as possible) to lean data (collecting only what delivers immediate value). It can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize her.”.

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Madison Logic Named a Leader for Intent Data in New Analyst Report

Madison Logic

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.