Onalytica B2B

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Interview with Cory Munchbach

Onalytica B2B

Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. Bio: Cory Munchbach is the senior vice president of strategy at BlueConic, the world’s simplest and most accessible customer data platform, empowering every marketer to find success with a CDP. Location: Boston, MA USA.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

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Interview with Zontee Hou

Onalytica B2B

Key Topics: Content Marketing, Digital Marketing Strategy, Consumer Behavior. Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award.

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5 Predictions for Influencer Marketing in 2016

Onalytica B2B

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. The reason for this is that influencer marketing campaigns generate impressive results.

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How do Influencers Impact the Media Agenda in AI?

Onalytica B2B

Conner Forrest. Get in touch with a consultant here at Onaltyica to learn how you can integrate influencers into your marketing strategy. Paul Daugherty. 19,514,015. James Wilson. hjameswilson. 16,447,297. David Linthicum. DavidLinthicum. 13,951,612. Rana El Kaliouby. ConnerForrest. Spiros Margaris. SpirosMargaris. Mikko Hypponen.

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How to get on Influencers’ Radars

Onalytica B2B

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year. How do you get those influencers to want to engage with you?

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Interview with ?Shep Hyken

Onalytica B2B

Oh wow great question, by the way can I start off by saying the concept of influencer marketing is so powerful and to me Customer service is marketing and a lot of influencer marketing is happening on social media. It’s visibility, sponsorship and influencer marketing. So they influence my way of thinking.