Kaon

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Augmented Reality: What Is It and Why Do B2B Marketers Need It?

Kaon

Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. Succeeding in B2B marketing depends on how well companies understand the systemic changes that are now imperative in engaging prospects and retaining customers.

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Face-to-Face Selling Is Still Effective

Kaon

While this is certainly not true for every product category, the reality is that in order to improve your sales and marketing effectiveness, you have to excel in face-to-face meetings. Even more than digital marketing. Why, in this age of content marketing, social media, and digital marketing, do people still need the personal touch?

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Increasing Demand for Kaon’s Digital Customer Engagement Platform Results in Significant Team Growth

Kaon

The shift to exclusively virtual business interactions due to the COVID-19 pandemic has dramatically increased the need and demand for digital sales and marketing customer engagement solutions, like those offered by Kaon Interactive , that are agile enough to remain relevant in the post-COVID-19 era. Jen (marketing colleague).