Scale or fail: Would 10x partner marketing make an impact?
eTrigue
FEBRUARY 23, 2022
Market conditions might show that your business needs your partners more. 1,000 new SaaS providers are in a mad rush for market share. Product led, new markets, and sales and marketing noise make it even harder to get and keep new customers. Ad-hoc go to market campaigns, with a limited resources to scale with partners.
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