Cintell

article thumbnail

How to create Buyer Personas at every budget

Cintell

Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing. After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas ( Cintell , “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”).

article thumbnail

17 Things High-Performing Companies Do to Optimize Their Buyer Personas

Cintell

Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). But getting to a state of persona nirvana is easier said than done.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

29 Ways to Use Your Personas

Cintell

In a recent B2B marketing benchmark study we conducted, the majority of high-performing organizations used personas to guide messaging and tone of voice. For Demand Generation Marketers. Leverage personas to understand the appropriate buying committee at target accounts for account based marketing. For Content Marketers.

article thumbnail

38 Handy Stats to Prove the Value of Personas

Cintell

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Instills shared understanding between marketing, sales and product. SiriusDecisions). DemandGen).