Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Like many things in marketing, the solution lies in listening: listening to your customers, that is. According to Forrester Research, the top six reasons for abandoning a cart before making a purchase are: Shipping and handling costs are too high (55%!). Wasn’t ready to purchase the product. Wanted to compare prices on other sites.

Forrester 100

Forrester Pricing Price Comparison 100

Buzz Marketing for Technology

DECEMBER 15, 2008

Why Brands ABSOLUTELY DO Belong on Twitter Either way you decide here is a list of Brands that Tweet and a link to my last list of C Suite Executives who are on Twitter If you are aware of a brand that should be added to this list, please post them using the comments feature at the bottom of this post and I’ll get them included ASAP - please send me (..)

Brand Identity 100

Brand Identity Branding Forrester Twitter 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). And furthermore the path is unique to each company.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

SEPTEMBER 8, 2008

I mean real customers of marketing. Let me explain … If you are like me working to drive thought leadership out of our organization and into the hands of would be prospects, then you know the first place that this phenomena of Marketing's Customers happens is online. Which is an interesting notion if you stop and think about it?

Cold Calling 100

Cold Calling Lead Nurturing Thought Leadership Forrester 100

Buzz Marketing for Technology

DECEMBER 19, 2012

This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I just had to have one and it killed me that it took a week to get one when it first hit the market. There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. I have been an avid iPhone user almost since the day it came out. Bravo AT&T!

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Buzz Marketing for Technology

AUGUST 27, 2009

I recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding!

Social Media 100

Social Media BtoB Media Forrester 100

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). And furthermore the path is unique to each company.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

MARCH 25, 2010

But in the economic situation that many companies find themselves in these days you typically see cost cutting exercises across all departments and mainly those dubbed as cost centers such as Marketing and Customer Service. It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off.

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

JULY 27, 2009

Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method.

Segmentation 100

Segmentation Conversion Forrester Social Media 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

I break out my reading by several meta-topics like Must Reads which is mostly keeping me up to date on things like Facebook because of my book and the new book coming out in November as well as B2B Marketing trends, Primary are blogs that I frequent such as the majors like Mashable and the individual blogs like Web Ink Now (plus a ton more), some personal (..)

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". IBM Using Chocolate to Capture African Market. Search Engine Marketing. Forrester Wave: Service Desk Management Tools, Q2 2008. Risk Management.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

to give Entrepreneurs and Top Management, Human Resource management, and Commercial and Marketing Directors a look at how to increase efficiency, transparency, employee engagement, and conversational interaction with customers, business partners, and the community at large. Digital Democracy. digitallearning. documentation. EDUCAUSE2006.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

NOVEMBER 8, 2013

But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Paid Search Agency Allocation 100

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Tweet This Post.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Buzz Marketing for Technology

NOVEMBER 14, 2012

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. But personalization isn’t just marketing hype. It makes sense. Technology Is So Personal.

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry!

Social Media 100

Social Media Paid Search Agency WOM Media 100

Buzz Marketing for Technology

NOVEMBER 1, 2013

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. Smart marketers realize that painting their entire web and mobile audience with the same brush is no longer a valid strategy. Here are three secrets to help brands have a two-way conversation with their customers online.

Ideal Customer Profiles 100

Ideal Customer Profiles Conversion Mobile Marketing eCommerce 100

Buzz Marketing for Technology

APRIL 15, 2010

It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. Let’s face it, if you successfully implement social customer service, your customer service organization will be engaged with your customer more often and more frequently than traditional marketing channels.

WOM 100

WOM Service Word of Mouth Paid Search Agency 100

Buzz Marketing for Technology

APRIL 13, 2011

Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. By consolidating your POE into a single agency or plan within your company, you can more efficiently coordinate your marketing efforts.

Media 100

Media Advertising Agencies Bandwidth Forrester 100

Buzz Marketing for Technology

MAY 19, 2010

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). Related posts: It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Buzz Marketing for Technology

JUNE 28, 2008

billion in 2004, says Forrester Research Inc., says Charles Golvin, an analyst at Forrester. Two to three years ago youth were the target market for text messaging, says Doug Busk, an executive at the carrier, which is owned by Verizon Communications Inc. billion text messages were sent in the U.S. billion in 2006 from $2.5

Copyright 100

Copyright Ad Exchange Forrester Bundling 100

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Explore the interactive whitepaper: Rightsizing Blades for the mid-market. Risk Management.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Buzz Marketing for Technology

MAY 22, 2006

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Buzz Marketing for Technology

DECEMBER 12, 2008

To Subscribe to that feed click here - Ctweeters CEOs Richard Branson - CEO - Virgin [link] Tony Hsieh - CEO - Zappos [link] Brian Halligan - CEO - Hubspot [link] Dan Neely - CEO - Networked Insights [link] Penelope Trunk - CEO - Brazen Careerist [link] Bernie Borges - CEO - Find and Convert [link] Rob Howard - CEO - Telligent [link] Lewis Green - (..)

CMO 100

CMO Paid Search Agency Forrester Twitter 100

Buzz Marketing for Technology

JUNE 27, 2008

Forrester Information To KM. Dave Pollard (Save the World). Dave Snowden (Cognitive Edge). Dion Hinchcliffe (ZDNet). Doug Cornelius (KM Space). Emanuele Quintarelli (InfoSpaces). FASTforward Blog (Enterprise 2.0). Heretic of Kayem. Intranet Benchmarking Forum. Jack Vinson (Knowledge Jolt). James Robertson (Column Two). Lee Romero.

Enterprise Management 100

Enterprise Management Wiki Work Management RSS 100

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They have “automated sentiment” based on relevancy.

Analytics 100

Analytics Enterprise Management Work Management Marketing Management 100