Anything Goes Marketing

MARCH 11, 2007

then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. Is my email design appropriate?

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

SEPTEMBER 29, 2007

It's an interesting read and while it may be like "child's reading" for the advanced B2B marketers, it's a nice refresher, keeps you focused, and may produce some new ideas that you can implement right away. Did I mention it was free? Nice work RainToday. Happy reading!

Generation 100

Generation Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

NOVEMBER 19, 2006

If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. One tip that I'll add is that it's always great if you have an industry analyst like Gartner or Forrester write a white paper about your company (assuming it's a positive one!!).

Paper 100

Paper Lead Generation Auto Responder Generation 100