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Forrester Study: How Influitive Generates a 355% ROI

Influitive

Marketing teams across industries and regions now have to plan for driving growth, but with tighter budgets and smaller teams. Moreover, […] The post Forrester Study: How Influitive Generates a 355% ROI appeared first on Influitive. We’re in rough economic waters.

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The Strategic Marketing Planning Workshop with Forrester

Allocadia

It’s imperative that marketers remain agile in marketing planning and make strategic budget allocation decisions. Over the past year, business goals have continued to evolve due to the effects of COVID-19.

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Three Tips To Guide B2B Demand Marketing Leaders’ Plans For 2024

Forrester B2B

Get a head start on 2024 planning with highlights of Forrester's guidance on where to invest, divest and experiment in B2B demand marketing and ABM.

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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Account-Based Marketing (ABM) has also accelerated the trend.

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BrandMaker Webinar with Forrester: The New Rules of Marketing Planning

Allocadia

A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business. Watch the second webinar in our “Plan Smart. series with guest speakers: Forrester Principal Analyst Rani Salehi and BrandMaker CMO Jim Williams.

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Forrester Webinar: Is One-and-Done Planning Dead?

BrandMaker Blog

A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business. Watch the first webinar in our “Plan Smart. series with guest speakers: Forrester Principal Analysts Marcia Trask and BrandMaker CMO Jim Williams.

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Tech, AI, and Partners: Five Takeaways from Forrester B2B Summit

PathFactory

Fresh from Forrester B2B Summit, Anne Marie Kilgallon , Head of Partnerships at PathFactory, shares five key takeaways she learned after spending the week in Austin among some of the best and brightest in B2B. In PathFactory’s case, we’ve partnered with Well Planned Web , Inverta , Relationship One , and Aprimo in the last year alone!