Valasys

APRIL 10, 2020

According to Forrester, 75% of buying activity happens before a “hand raise” and thereby retargeting is a crucial part of the account-based marketing mix. The modern account-based targeting offers use IP-addresses to identify the target accounts of the vendors while they search the internet.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

SnapApp

JULY 11, 2017

Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . Competitor price-lists are readily available on vendor websites.

Buy 70

Buy Process B2B Peer-to-peer 70

Heinz Marketing

SEPTEMBER 21, 2020

You may recognize her from her time at SiriusDecisions in Forrester. So you’ve been kind of a household name of B2B for a while, and literally in March, you left Forrester to go to ON24. I was very open to taking vendor briefings and just hearing what people had to say. She’s the head of strategy at ON24.

Top of Funnel 83

Top of Funnel Work Management Webinar Metrics Lead Ranking 83

Marketing Insider Group

OCTOBER 14, 2010

Paid search is an important part of our marketing mix and one that has driven…(fill in something quantifiable like sales, leads or contacts followed by the number of total impressions because that usually sounds like an impressive number). Search is really hard to explain. So here’s my best shot.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

The ROI Guy

SEPTEMBER 3, 2010

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. However, new research shows that most buyers rely on vendor relationships and recommendations and not search.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Here are my top takeaways from the event: Social media should be embedded into your marketing campaign s Social media isn’t a standalone activity. Instead, it should be part of your marketing mix, to enhance your current campaigns.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Webbiquity

FEBRUARY 7, 2012

In this must-read post for B2B marketers, Derek Edmond reviews research from TriCommB2B detailing the role of content marketing assets in B2B marketing (e.g., Types of Valuable Marketing Content by The Daily Numbers. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. SEO Research and Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

SnapApp

JANUARY 11, 2018

Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . According to Forrester, prospects wait until they are 65-90 percent of the way through their journey before approaching a vendor. . Source ). . . Source ). . .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Full Circle Insights

MARCH 23, 2021

A soon to be launched feature, Journey Explorer, lets marketers visualize which vendors, channels and programs drive and influence revenue. B2B marketers currently have more access to performance data than ever before. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. It’s indeed exciting to see a major B2B player like Exact Target make this move as well because ultimately B2B marketers everywhere benefit as B2B marketing vendors start developing or integrating more social capabilities.

Business 116

Business Paid Search Agency Social Media Analysis 116