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FEBRUARY 7, 2012 [Forrester, Marketing Mix] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. Also noted: • One in four Americans watches a YouTube video every day.
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FEBRUARY 7, 2011 [Forrester, Marketing Mix] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How should you integrate social media with other marketing tactics like email?
FEBRUARY 7, 2012 | WEBBIQUITY
[Forrester, Marketing Mix] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2011 | WEBBIQUITY
[Forrester, Marketing Mix] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
NOVEMBER 1, 2010 | DELICIOUS B2BMARKETING
[Forrester, Marketing Mix] 17 Compelling and Highly Usable B2B Marketing Statistics
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| | DELICIOUS B2BMARKETING
NOVEMBER 1, 2010 [Forrester, Marketing Mix] 17 Compelling and Highly Usable B2B Marketing Statistics
One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8
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