Full Circle Insights

SEPTEMBER 12, 2022

Not only is it difficult to build a successful ABM strategy and find the right tools for the job, but it’s also essential to constantly measure your efforts to ensure that your ABM campaigns are ultimately driving ROI. In this guide, we’ll be sharing insights on how to measure your Account Based Marketing efforts.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Convince & Convert

JANUARY 11, 2017

The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

B2B Marketing Zone Posts

MAY 3, 2010

Great stuff this month in the world of B2B Marketing. The following are the top items from featured sources based on social signals. B2BMarketingSmarts , April 20, 2010 Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

SnapApp

JANUARY 11, 2018

“[marketing] is shifting from talking at people, and focusing on transactions, to engaging with people – building meaningful, life-long, and personalized relationships.”. . . 49% of companies say they achieve a higher ROI by focusing on engagement over acquisition. . . . . How can we be sure that this isn’t just an assumption?

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Adobe Experience Cloud Blog

MARCH 14, 2013

by Jon Miller (@jonmiller) Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. As a result, perhaps the most common question marketers ask is, “ did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI) ?”.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48