Circle Studio

OCTOBER 4, 2018

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. The usage of marketing automation software has exploded over the last decade, with no sign of slowing down. billion in 2017.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. Email campaigns: Leads exhibiting strong purchase intent can trigger automated email sequences.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. Marketeers don’t always have the greatest track record for delivery.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 108

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 108

ANNUITAS

DECEMBER 11, 2023

Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. Marketing automation.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Meanwhile, Terminus and Dun & Bradstreet are unifying around a CDP. More M&A. Why we care.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

Hubspot

JULY 22, 2018

If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts. Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Zoominfo

JULY 23, 2021

In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester Without these capabilities and high-quality data, sales teams that implement chat can be overwhelmed by poor-quality leads.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Zoominfo

JULY 23, 2021

In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester. And in the Ada survey, 90% of customer service leaders agree that personalization is essential to the future of automation.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

markempa

JULY 6, 2017

According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Marketing automation doesn’t equal lead management. Many marketers hope that buying marketing automation will drive better lead management processes.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath is the CEO of Marketing Interactions. Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results.

Marketing & Strategy 93

Marketing & Strategy Buyer Personas B2B Emarketing 93

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. When used correctly, she says that data can drive your marketing efforts, increasing conversion rates and revenue.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Only B2B

JULY 5, 2023

A survey by Demand Gen Report reveals that personalized content is considered highly effective by 75% of B2B buyers, indicating the need for personalized demand generation approaches. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

ClickZ

APRIL 29, 2020

A survey by Gartner revealed that U.S. marketers now spend more on marketing technology than on salaries for internal staff. More is spent on marketing technology today than on advertising. Forrester projections show spending on global marketing automation tech hit $13.4 The rapid growth of martech.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. Identify net-new accounts to expand your market reach.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Adobe Experience Cloud Blog

JANUARY 30, 2019

Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. What’s a marketer to do? Multiple fields of duplicate information can impede marketing automation.

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

Valasys

MARCH 11, 2020

The focus of social media management leaders on marketing automation technologies has led to the strategic integration of leads. On 10 th of March 2020, Hootsuite announced integration with Oracle Eloqua , part of Oracle Marketing Cloud & amongst the most comprehensive marketing technology ecosystems. About Hootsuite.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. In other research by Forrester , forecasts were not quite so optimistic. Source: Tech.co.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Martech

SEPTEMBER 29, 2023

CAMPAIGNS Response engagement: CredSpark lets you attach strategically designed polls, quizzes and surveys to your customer response points—an inquiry, or a content download, for example — to increase engagement and vastly improve conversion rates. The Crystal Knows “type” is based on the familiar DISC personality framework.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. If you are directly working with partner ops/ecosystem ops, please participate in this survey this week (closes September 23).

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Only B2B

JUNE 19, 2023

The BANT Sales Process: The BANT sales process follows a systematic approach to assess and qualify leads ( Marketing qualified or Sales qualified ). According to a survey by Demand Gen Report, 82% of B2B buyers have a spending threshold in mind when evaluating potential solutions.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Martech

JULY 29, 2022

Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? One of marketing’s tasks in an ABM strategy is to make certain its company’s message is reaching potential customers while they are doing their research. Does the tool measure account engagement? Why we care.

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 97

SpotMe Blog

JULY 28, 2023

You also gain visibility into elements like the sessions and activities that were most popular, feedback provided through surveys, and changes that could improve the experience for your next event. Send post-event surveys to gather feedback, issue digital certificates of completion, and keep in touch with attendees to build your community.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. BtoB Research Defining the Modern Marketer. A growing list of tactics and technological opportunities further complicates the process.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Litmus

JUNE 1, 2021

.” When it comes to leveling up marketing efforts with new martech, PFL ’s President Nick Runyon explains: “Don’t go from zero to multichannel campaign orchestration overnight—start with basic marketing, then layer in additional channels and more personalization. Think about it in terms of crawling, walking and then running.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

Martech

DECEMBER 8, 2021

We would argue that there’s no real system of record for marketing that’s out there. Maybe the answer most marketers would give you would be marketing, but who really logs in to marketing automation, who uses marketing automation?” Why we care.

Account Based Marketing 69

Account Based Marketing Buy Process Marketing Automation Services 69

Engagio

APRIL 19, 2021

Prior to Research in Action, O’Neill spent 12 years at the analyst firm Forrester where he found himself beguiled by this question: But what about the buyer’s point of view? We wanted something that comprises the market point of view along with the considered point of view of an analyst who knows the topic.

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

Tony Zambito

APRIL 17, 2016

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. The percentages of marketers indicating this as their top challenge are not measly either.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Porch Group Media

JANUARY 26, 2021

Survey respondents gave themselves an above-average rating in “assuring that customer experiences are compatible with their brand”, resulting in a mean score of 0.31 (-1= feel below competitors, 0= on par with competitors and +1= feel above competitors). Spend on social media as a percentage of the overall marketing budget continues to rise.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. He further added that the participants were examined based on several factors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Marketing Insider Group

AUGUST 21, 2015

One of the recurring themes over the past three years is the yin and yang of attempts to engage customers and buyers through digital and content marketing. The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant. A Disciplined Process For Customer Engagement.

Fulfillment 100

Fulfillment Forrester Customer Surveys Statistics 100

Hubspot

NOVEMBER 18, 2011

Marketing automation is a hot topic among marketers these days, and even though we believe in the power (for both good and evil ) of marketing automation, there are still some people that are a little squeamish about the concept. The Marketing Automation Industry. Marketing Automation Challenges.

Stats 28

Stats Marketing Automation Services Marketing Automation Automation 28

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I About Vidyard.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

SmartBug Media

NOVEMBER 11, 2019

Use Content Marketing to Establish Thought Leadership. According to a survey by Demand Gen Report, 96 percent of B2B buyers want content with more input from industry thought leaders and 47 percent of buyers viewed three to five pieces of content before engaging with a sales rep. Leverage Paid Social.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Marketing Interactions

JULY 18, 2021

However, personalization remains a priority for B2B marketing executives, with 52% planning to increase spending on content marketing and personalization technology to get this right. Forrester Business Technographics® Marketing Survey, 2020). In fact, 95% of buyers say they are unlikely to respond to them.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75