Martech

FEBRUARY 8, 2024

We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. Plus, marketing was getting some extra respect in board meetings. MQLs (Marketing Qualified Leads). For a while, all was well in B2B marketing. A Marketing Automation Timeline Part two: The shift Water flows.

Marketing AI 112

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 112

Valasys

SEPTEMBER 24, 2018

Adobe will be acquiring privately-held cloud marketing software group Marketo from Vista Equity Partners for a whopping $4.75bn (£3.6bn)! The common and unwavering belief in the power of content and data to drive business results has brought these two magnets together according to Steve Lucas the CEO of Marketo.

Marketo 40

Marketo Enterprise Management Marketing Automation Services Marketing Management 40

The Point

MAY 14, 2012

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ). Why is this worrisome?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Adobe Experience Cloud Blog

JULY 22, 2021

These limitations are what has brought (and continues to bring) thousands of marketers to Bizible. In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Adobe Experience Cloud Blog

OCTOBER 9, 2018

As marketers, we all have our go-to reports—those that help us gain an understanding of campaign performance, answer fundamental questions, and guide our next steps. Source: Lori Wizdo, Forrester Research. Granted, reporting by stakeholder requires more sophistication in analytical tools, which many marketers lack.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. Prior to that, he co-founded two companies you have definitely heard of: Engagio (also served as CEO) and Marketo, which Adobe purchased for $4.8

Account Based Marketing 77

Account Based Marketing ABM DemandBase Marketing Analytics Tools 77

Only B2B

SEPTEMBER 21, 2023

It’s a systematic approach that quantifies the quality of leads , allowing sales and marketing teams to prioritize their efforts. Benefits of Effective Lead Scoring Data from Marketo suggests that businesses that excel at lead scoring generate 50% more sales-ready leads at a 33% lower cost. But why is it so important?

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. Vendors are building out APIs and increasing the availability of native (outof-the-box) integrations with CRMs, marketing automation systems, digital ad networks and other ABM data providers.

Account Based Marketing 113

Account Based Marketing Enterprise Management Work Management Marketing Management 113

Only B2B

SEPTEMBER 18, 2023

Lead Generation Automation : Research by Marketo indicates that automated lead generation results in a 20% increase in sales opportunities. Sales Funnel Optimization : Automation ensures a 30% higher conversion rate through the sales funnel, according to a report by Pardot.

Lead Qualification 62

Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring 62

Adobe Experience Cloud Blog

JANUARY 30, 2019

VisionCritical predicts the customer experience will overtake price and product as the top brand differentiator by 2020, and Forrester estimates that a mere 10% increase in data accessibility will result in more than $65 million additional net income for a typical Fortune 1000 company. What’s a marketer to do?

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Only B2B

JULY 5, 2023

According to Forrester Research , 92% of B2B marketers believe that ABM (Account-Based Marketing) is crucial for their overall marketing strategies, making it a powerful approach for demand generation. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Lead Scoring Vendors 120

Adobe Experience Cloud Blog

JULY 20, 2016

Add this to the fact that as much as 90% of a buyer’s journey being self-directed, as reported in the Forrester Research report “ Don’t Let Muddled Messaging Compromise Customer Experience,” published 2015, and the stakes have never been higher.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Advertising Agencies 48

Content Standard

OCTOBER 7, 2015

My first, major task: Learn Marketo. Learning how to use a marketing automation platform is beneficial not only for you, but for your company: According to Position2 , 63 percent of companies that use marketing automation are outgrowing their competitors. Use the Community. Take Lessons on Lynda.com.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketo 40

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Contently

AUGUST 15, 2017

Per the report, 85 percent of B2B marketers say events are either “critical” or “very important” for accelerating the sales pipeline and driving revenue. In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Only B2B

JUNE 19, 2023

Implementing BANT Lead Qualification: Implementing BANT lead qualification requires a collaborative effort between sales and marketing teams. According to a report by Marketo, organizations that align their sales and marketing teams achieve an average of 32% annual revenue growth.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Adobe Experience Cloud Blog

JULY 22, 2021

These limitations are what has brought (and continues to bring) thousands of marketers to Bizible. In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Adobe Experience Cloud Blog

MARCH 13, 2017

In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. There is no substitute for asking your question in person and having a discussion.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Only B2B

AUGUST 21, 2023

Marketing automation systems enable businesses to nurture and engage with leads efficiently. Advantages of Streamlining Lead Generation through Automation The advantages of automating B2B list building are multifaceted. Automated follow-up and outreach sequences ensure that leads receive timely and relevant communication.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). Automation. The power of ABM is due to the advantages of digital marketing; automating data collection and connection enables the customization of interactions with those customers.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

KoMarketing Associates

APRIL 11, 2013

For B2B marketers looking for more depth specific to broader mobile trends, Forrester offers a premium report, “ 2013 Mobile Trends For Marketers ” in addition to a blog post highlighting key findings. The Definitive Guide to Marketing Automation. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Leadspace

JUNE 10, 2016

Marketo Acquisition News. Remember last week’s prediction of a flood of analysis of the Marketo acquisition once everybody got back from vacation? In his Chief Marketing Technologist Blog, Scott Brinker wrote, Big deals for Marketo and Demandware, but what do they mean? Good Reads for B2B Marketers.

B2B Marketing 48

B2B Marketing Ideal Customer Profiles CMS Development Marketo 48

Adobe Experience Cloud Blog

JULY 10, 2012

by Jason Miller Lead-to-revenue management is a set of disciplines that can be strongly supported by marketing automation , but marketers need to focus on process to make L2RM automation initiatives a success.

Leads 48

Leads Lead Marketing Qualified Leads Forrester 48

Vidyard

APRIL 12, 2017

Vidyard enables companies to increase engagement, improve customer experiences, and integrate video with marketing automation platforms (MAP), customer relationship platforms (CRM) and customer support solutions,” says Jeff Loeb, chief marketing officer at Vidyard.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Engagio

SEPTEMBER 20, 2021

Anything and everything that requires immediate response from Sales or a customer-facing team needs to have automated notifications. Equally as important as automating these notifications is pushing them to where those teams that respond to these notifications live. With Demandbase One you can turn your data into action, automatically.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Adobe Experience Cloud Blog

MARCH 2, 2016

Let’s take a look at four key takeaways from the conference that will make an impact on your account-based marketing strategies: 1. Gone are the broad-based marketing days. Forrester Research states that less than 1% of leads turn into revenue generating customers. The Funnel Must Be Flipped.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Top of Funnel ABM 48

Marketing Insider Group

JANUARY 24, 2013

These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Full Circle Insights

SEPTEMBER 12, 2022

Not only does it take substantial resources to implement new tools and align marketing and sales teams for a new growth strategy, but it can also take a lot of time and effort to generate personalized campaigns for high-value accounts. Depending on your goals, one of these solutions might be the right fit for you: Adobe Marketo Engage.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor their conversations with leads during each step of the buyer’s journey. However, this data is not limited to who our leads are.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads B2B Marketing 48

Inbox Insight

AUGUST 12, 2019

Nurturing your active leads is almost as important as acquiring them in the first place, with a recent Forrester report finding that lead nurturing generated 50% more qualified leads at 33% less cost. 96% of visitors who come to your website aren’t ready to buy but are likely to exchange contact info for valuable content ( Marketo ).

Lead Nurturing 81

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 81

Tony Zambito

JANUARY 5, 2011

When looking at lead-to revenue management models, as recently put forth by Marketo and Forrester , they offer promising perspectives on shifting the focus from the quantity of leads to actual revenue generation.    A cornerstone principle for buyer personas is that they are created from qualitative interviewing of buyers. 

Buyer Personas 100

Buyer Personas Lead Ranking Work Management Buying Cycle 100

SnapApp

JULY 10, 2018

Unlike other leading marketing blogs that also look at different marketing strategies, Bizible goes a step beyond and demonstrates how to seamlessly implement strategies and hack growth as a result. For this reason, Bizbile’s content looks more like it’s suited for a demand gen marketer’s handbook than an actual blog.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59