LeadSloth

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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. Should you look at Marketing Automation options first?

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Top-10 Marketing Automation Blogs

LeadSloth

Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. So here’s the list.

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Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators.

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Impressive Marketo User Summit

LeadSloth

Additionally, it will make it possible to measure the results of your content marketing efforts more accurately. Forrester Lead Management Overview. After that, Andre Pino, the new Forrester B2B Marketing principal analyst gave a nice overview of lead management. What did you like, what could be improved?

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