Adobe Experience Cloud Blog

NOVEMBER 29, 2009

Forrester research analyst, Laura Ramos led a great presentation on how B2B’s can make best use of social media to drive demand. She specifically suggested the following: Email, search and trade shows build brand. Email, search and direct mail generate leads. Social media usage is nascent.

Marketing Analytics Tools 48

Marketing Analytics Tools Social Marketing B2B Marketing Web 2.0 48

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. Tim Harmon will likely publish on this data.)

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Terminus

MAY 24, 2017

ABM is a new way of getting aligned with sales teams to engage best-fit accounts instead of being focused on BS metrics like marketing qualified leads (MQLs) or the number of people’s badges you scanned at a trade show booth. But alas, Forrester found that less than 1% of leads generated ever turn into customers.

Account Based Marketing 22

Account Based Marketing Lead Ranking Marketing Qualified Leads B2B Thought Leadership 22

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Online Marketing Institute

MARCH 24, 2010

Cutting back on trade shows, reducing ad spend, etc.) Forrester workshop to help B2B marketers integrate social media into marketing strategy [link] 4 hrs ago @ tom_peters You still rock, Tom. Additionally, they’re involving new players instead of relying solely on the marketing department. Looking forward to the new book.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Engagio

JANUARY 5, 2021

The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). 85% of consumers would reward sellers who provide relevant personalization with increased lifetime value (Forrester study commissioned by Rockt ). Tier 3: 1,000s.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

Sales Engine

AUGUST 23, 2016

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. 85% of calls go to voice mail, most of which don’t get returned.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

OCTOBER 8, 2015

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. 85% of calls go to voice mail, most of which don’t get returned.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Terminus

DECEMBER 13, 2019

When you consider that, alongside with Forrester research indicating that the average end-to-end conversion ratio (initial lead to closed deal) for B2B marketers is less than 1%, it’s no wonder B2B manufacturers are flocking to ABM as a more effective and efficient way to generate qualified leads within niche markets.

Account Based Marketing 26

Account Based Marketing Ideal Customer Profiles ABM Sales Management 26

ViewPoint

MAY 5, 2015

In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. Send thank you notes.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

Heinz Marketing

OCTOBER 29, 2018

Laura: Yeah, I get a question a lot from people that want to say, how do I get people to my trade shows. I was actually looking at an agenda the other day with Forrester and I saw on their website they’re actually doing the three different types of sessions within their breakouts. And it was pretty good. Matt: I agree.

Top of Funnel 61

Top of Funnel Work Management Enterprise Management Conference 61

Hubspot

JANUARY 26, 2015

We have clients that weave in offline measurements (like trade show visits, ad impressions, etc.) This could either be the result of someone downloading something online, leaving a business card at a trade show, a referral, etc. to this metric. Lead – we consider a lead simply a lead.

Lead Ranking 28

Lead Ranking Lead Management Marketing Qualified Leads Sales Qualified Leads 28