SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

B2B Marketing Zone Posts

MAY 3, 2010

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Which was an interesting statistic no doubt for many of us in business today.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Martech

APRIL 15, 2022

As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry.

Marketing AI 124

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 124

Webbiquity

SEPTEMBER 8, 2010

Social Media Statistics. Jennifer Mattern rips the statistical methodology behind this reporting to shreds and reminds us all of why it’s important to be skeptical of social media statistics that don’t sound quite right. Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing.

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Paid Content Social Media Stats Paid Search Agency 100

Convert

OCTOBER 25, 2022

We’ve also included some hints and tips based on the latest trends in online user behavior, such as QA-ing your website in dark mode. According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. Personalization is a newer trend that has many tools specializing in it.

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Paid Content Tips Top of Funnel Paid Search Agency 59

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. These are some great numbers, and by great I mean they actually tell a story, I'm sick of statistics for statistics sake.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Adobe Experience Cloud Blog

MARCH 14, 2013

In many cases, factors outside Marketing’s control can significantly impact program results – from macro-economic trends, to the weather, to the quality of the sales reps. In this scenario, you might give $50K credit to Tradeshow 1, $25K to Seminar 2, and $25K to Direct Mail 1. Extraneous variables.

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Multi-Touch Attribution Budget Programs ROI Sales Management 48