SpotMe Blog

APRIL 4, 2023

The need for mail secrecy also exists in the digital world. In March 2023, SpotMe has been named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report by Forrester, a leading global market research firm. All kinds of events play an important role in customer communication.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Forrester 52

Lake One

APRIL 18, 2023

Here’s where direct mail, from print to gifts, can allow you to create context and break through the noise. In Merkle’s research , direct mail is considered a sleeping giant, with 40% of every generation from Z to Boomer visiting a brand website after receiving direct mail.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. With so much potential, marketers would be wise to get their ABM programs right.

Account Based Marketing 104

Account Based Marketing ABM Marketing & Strategy Landing Pages 104

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Targeted direct mail campaigns and ‘invite-only’ live events are not a strategy by themselves.

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Martech

JUNE 3, 2022

Teams should look into whether accounts are clicking on your ads, registering for your events or your webinars, signing up for the direct mail, and other straightforward measurements, but also less obvious engagement metrics. These include activity time, churn rate, customer satisfaction, customer lifetime value (CLV), and more. Why we care.

Account Based Marketing 111

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 111

Onalytica B2B

JANUARY 12, 2018

Prior to joining BlueConic, Cory was an analyst on the customer insights practice at Forrester Research, covering the intersection of marketing strategy and technology and an expert in the marketing technology landscape. I have to admit that it was almost completely by accident!

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Hubspot

MAY 12, 2020

Just one year ago, the top five account-based tactics were sales development rep outreach, digital advertising, direct mail, marketing email, and events. Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). Most organizations intentionally only pursue 38% of their target accounts at one time.

Account Based Marketing 95

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 95

Martech

JULY 18, 2022

This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. — Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. to targeted accounts. Why we care.

Enterprise Management 91

Enterprise Management Account Based Marketing Work Management Marketing Management 91

Lake One

JUNE 6, 2023

Here’s where direct mail, from print to gifts, can allow you to create context and break through the noise. In Merkle’s research , direct mail is considered a sleeping giant, with 40% of every generation from Z to Boomer visiting a brand website after receiving direct mail.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Tools like CRM systems play a vital part in customer connection, and marketing teams will never return to mail-only copywriting. Through 2022, CMOs are projected to increase their spend on automation, data, and tools by up to 11%.

Brand Identity 170

Brand Identity Branding Advertising Agencies Paid Search Agency 170

The Point

JANUARY 21, 2014

I would a) break it up into 2 paragraphs at minimum, and 2) tie the copy back to the offer in action-oriented terms, as in: “In a new white paper from Forrester, learn how …”. A few days later, Kevin responded with the results: “Based on your input, I made the following changes to the Forrester campaign: 1. Shortened body copy text.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Campaigns Marketo 100

Martech

MAY 4, 2022

This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. — to targeted accounts. Why we care.

Account Based Marketing 106

Account Based Marketing ABM Webinar Metrics Effectiveness 106

Onalytica B2B

FEBRUARY 28, 2019

Globe and Mail. Conner Forrest. @lemondefr. The New Yorker. Healthcare IT News. HealthITNews. Scientific American. The Atlantic. TheAtlantic. globeandmail. Silicon Republic. siliconrepublic. American Banker. AmerBanker. How much engagement do the Top 50 Influencers drive for Global Media Outlets? Paul Daugherty. 19,514,015. 16,447,297.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Martech

JANUARY 12, 2022

This goes beyond the basics of first-party data — name, e-mail address, charge card, and a record of purchases. The term zero-party data was first coined by Fatemeh Khatibloo , VP principal analyst at Forrester Research. That is the simple definition of “zero-party” data. What does zero really mean?

Lead Scoring 125

Lead Scoring Lead Ranking Psychographics CMO 125

Forrester B2B

MARCH 25, 2019

When was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? The sad truth about most modern marketing tactics is that they’re too cheap and too easy. When anyone can do it, everyone will — which also […].

B2B 92

B2B Tactics Email Marketing Account Based Marketing 92

Martech

JULY 29, 2022

This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. — Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. to targeted accounts. Why we care.

Enterprise Management 102

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 102

Martech

APRIL 18, 2022

According to a Forrester study commissioned by Shopify, 57% of consumers say TBYB programs say that the flexibility and convenience of trying new products influences their decision to buy online. Now, they pay a $10 deposit and then mail back anything that doesn’t fit.”. In the former case, shoppers can select 5 frames to test at home.

Work Management 107

Work Management Marketing Management Buy Software 107

Martech

FEBRUARY 25, 2022

This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. — to targeted accounts. Why we care.

Account Based Marketing 109

Account Based Marketing Top of Funnel ABM Buy 109

Martech

FEBRUARY 4, 2022

This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. — to targeted accounts. Why we care.

Account Based Marketing 119

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 119

Vidyard

NOVEMBER 20, 2017

Over the past two decades we’ve evolved from snail mail and billboards to handheld supercomputers and AI ads —and the rate of change is only increasing. When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%. Forrester has a plan. Gen Xers: 58%.

Planning 60

Planning Forrester Digital Marketing Funnels Paid Search Agency 60

Influitive

JANUARY 15, 2016

We selected the 250 dead opportunities that made it furthest through the buying process to receive a direct piece of mail inviting them to check out BuyingIsScary.com , along with a printed copy of the new Forrester Report: Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime to ease their advocate marketing worries.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

Sana Commerce

MARCH 4, 2022

According to McKinsey & Company, roughly a third of buyers interact with sales reps using traditional channels (in-person meetings, fax, direct mail). According to one survey Forrester Consulting survey, the top barrier was back-office integration across channels — 44% of respondents cited this as a barrier. The rule of thirds.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

ClickZ

JANUARY 15, 2021

Jivox has been recognized by Forrester as a leader in creative advertising technologies. Jivox is trusted by hundreds of leading companies including Electronic Arts, Marriott International, Mazda, Nestle, T-Mobile, Unilever, and more. In summary.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

PureB2B

JULY 19, 2021

According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer. Many small businesses overlook the effectiveness of direct mail. The truth is, digital and direct mail are both fantastic, but when used separately, neither of them truly hits the point.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer. Many small businesses overlook the effectiveness of direct mail. The truth is, digital and direct mail are both fantastic, but when used separately, neither of them truly hits the point.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Marketing Insider Group

JULY 22, 2015

And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. Forrester research shows 90% of customers start their purchase with a search engine. Content marketing is the key to open the door to your social selling success.

Curation 100

Curation Sales Cycle RFP Content 100

Martech Advisor

APRIL 6, 2020

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. Forrester surveyed 579 marketing decision-makers to help you answer this question. Impact of Predictive Analytics on Email Marketing.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

ClearVoice

JULY 7, 2023

Top Tools for Data Analysis Research by Forrester shows marketers who use five or more tools in their marketing analytics stack are 39% more likely to see improvements. You can use A/B tests to control for specific variables like wording, content, or images.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Litmus

JUNE 1, 2021

With tactile marketing automation, for example, you can use intent data to customize the content and timing of direct mail in real-time.”. It’s why Forrester predicts marketing automation platforms will grow 3%, despite an overall decline in marketing technology. Think about it in terms of crawling, walking and then running.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

Leadspace

OCTOBER 3, 2019

According to Andre Pino over at Forrester Research, “ Lead nurturing is a process by which leads are tracked and developed into sales-qualified leads.” This means that they are ready and worthy of a salesperson’s time. It’s one that encompasses email, direct mail, telemarketing, and social media. Lead Nurturing Is….

Campaigns 48

Campaigns Sales Qualified Leads Telemarketing Lead Nurturing 48

The Point

APRIL 23, 2013

Note the sub-head (“Forrester Research, Inc. B2B Marketing Content marketing Copywriting Creative E-mail email design email marketing Graphic Design Avalara b2b demand generation b2b lead generation Demand Generation email copywriting email creative email marketing best practices email marketing tips ExactTarget'

Email Campaigns 100

Email Campaigns Campaigns Copywriting Demand Generation 100

Metadata

NOVEMBER 17, 2021

You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. It didn’t start with ABM as a strategy first, followed by defining the technology — it was the other way around. Most of your business is from 25 individuals doing $10 per month deals.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Martech

DECEMBER 8, 2021

This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. — to targeted accounts. Why we care.

Account Based Marketing 71

Account Based Marketing Buy Process Marketing Automation Services 71

Webbiquity

APRIL 20, 2010

How to Get Your Mail Past the Inbox Bouncers by ClickZ. Noting that “getting your e-mail opened and read by your recipients is like trying to get into the most exclusive club in town,&# Stefan Pollard explains how to use authentication and better branding “to move (your) e-mail past all the wannabe guests and into the club.&#.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Sprout Social

FEBRUARY 17, 2022

Direct mail. ” — Jesse Forrest, Founder of CopywritingCrew.com. Text messaging. Social media. These are all valid ways to keep in touch with customers and prospects. But there’s one method that’s stood the test of time: Email. It can take hours or even days to create compelling copy. .

Template 129

Template Email Marketing Blast Campaigns Planning 129

PureB2B

AUGUST 25, 2021

Many businesses gather e-mail addresses to connect with potential consumers and obtain data about their behavior, preferences, inclinations, and interests, among other things. Customers do not exactly like been marketed to, but it is hard to escape it nowadays, considering the sheer volume and frequency of sales communications.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Valasys

APRIL 15, 2020

According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Moreover, research from Gartner shows that executing an effective lead nurturing campaign strategy can save nearly 80% of your direct mail budget and bring 10% or more increase in revenue over a period of 6 to 9 months.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59