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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place? It’s hard to believe.

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Marketing Expertise: Our Top 20 of 2020

Exo B2B

Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. Marketing magazine has included her as one of the top 100 marketers and she is a renowned international speaker. she is also a YouTuber, entrepreneur, speaker and author of the best-selling book ” «T he Whuffie Factor».

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Marketing Influencers: Our 2019 Top 30

Exo B2B

The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. She is a speaker and principal analyste for Forrester and specialises in B2B marketing. For Forrester, she regularly publishes studies, the most recent being : New Tech: B2B Social Selling Tools, Q1 2018.

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Marketing influencers: our 2018 Top 30

Exo B2B

Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google +, Quora, etc.). He is quoted by publications such as The Wall Street Journal , Forbes , The EcoNameist , Fortune magazine and Entrepreneur.com. Vlogging daily on YouTube under the name « DailyVee ».

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What’s your Social Media diet?

Buzz Marketing for Technology

I break out my reading by several meta-topics like Must Reads which is mostly keeping me up to date on things like Facebook because of my book and the new book coming out in November as well as B2B Marketing trends, Primary are blogs that I frequent such as the majors like Mashable and the individual blogs like Web Ink Now (plus a ton more), some personal (..)

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

YouTube is routinely serving more than a billion video views per day. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. Forrester Predicts Huge Growth for Social Media Marketing.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook.