The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on&#.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

MAY 6, 2010

Assessment tools enable vendors to engage with customers to realize and prioritize issues they may not even know they have, and provide intelligent product/solution roadmaps and recommendations. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. IT vendors, are you.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Apply today for a FREE subscription to CIO Magazine! Five things the legacy ERP vendors dont want you to know about on-demand ERP. Vendor Management. Forrester Wave: Service Desk Management Tools, Q2 2008.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

According to the Harte-Hanks survey results, technology buyers become aware of new technology solutions most often through peers/ colleague interactions, magazines and trade journals, product review websites, search engines and industry analyst reports. Alinean recognized by BtoB Magazine’s as one of To. They do if they are.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. Is Vertical CRM Right For Your Organization?

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Today, it is a mature, widely accepted practice in both helping buyers analyze ways to reduce costs, and for vendors to make the case for change, or prove competitive advantage. Vendors of technology are competing not only with each other for new spending, but with the entrenched operating costs of the status quo. They do if they are.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Brandpoint

JUNE 7, 2018

Why attend: For content strategists, documentation managers and senior content professionals who want to stay ahead of rapidly changing technology and customer demographics while connecting with vendors who can help with content challenges. Host: Internet Retailer magazine. Forrester’s B2B Marketing & Sales Forum.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Envy

OCTOBER 12, 2021

Principal Analyst for Security & Risk Professionals at Forrester, Andras Cser covers cloud security and enterprise fraud management. One of the most followed cyber security experts, Mikk o was named Cybersecurity Person of the Year in 2020 by CISO magazine. Andras Cser. Keep up with what he’s doing via his Twitter feed. Rusty Agee.

Enterprise Management 134

Enterprise Management Work Management Marketing Management Consulting 134

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

NOVEMBER 4, 2010

For the IT buyer, business benefit assessments (34%) and financial assessments (26%) were both highly important to making a purchase decision, greatly exceeding, by more than 2x, the vendor relationship (14%) as a decision driver. However, many vendors would say that sales opportunities are not moving forward the way many would like.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Then calculate the potenital additional benefits of the management features and see if the virtual management TCO advantages make up for the cost savings.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Now, over 90% of B2B buyers require quantifiable proof of bottom-line impact from any significant purchase, and over 81% expect vendors to create and deliver the financial business case for most proposed purchases (IDC). Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. I spotted a family style magazine at the hair dressers one day, and decided to buy a half page advertorial. Ardath Albee's blog Marketing Interactions.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

The ROI Guy

SEPTEMBER 4, 2007

Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Power, cooling and data center space issues are gorwing. Today, constructing a new data center costs an estimated $400 to $1,000 per sq ft. by 2010 [2].

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Sales Engine

AUGUST 23, 2016

In fact, Forrester says that as much as 90 percent of the buying process is complete before the prospect engages with a vendor. Nurturing leads until they’re sales ready requires the mindset of a publisher, much like running a magazine as opposed to the author of a single book.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

ViewPoint

APRIL 13, 2012

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing. Jeff Ernst's research at Forrester. Stay Tuned.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Sales Engine

OCTOBER 8, 2015

In fact, Forrester says that as much as 90 percent of the buying process is complete before the prospect engages with a vendor. Nurturing leads until they’re sales ready requires the mindset of a publisher, much like running a magazine as opposed to the author of a single book.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Apply today for a FREE subscription to CIO Magazine! Partners, Vendors and other things "out there" TOP POSTS. Customers dont understand how software vendors work. Advice & Opinion. Research & Analysis.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

The ROI Guy

DECEMBER 14, 2005

Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Vendor ROI: Can it be trusted? Provocation-Based Selling: Loosening the Status-Qu. ► February (8) Boost Sales 10% with an Investment in Sales Enable. .

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Vidyard

OCTOBER 24, 2016

But according to Forrester Research, adding a video to an email marketing campaign lifts click-through rates 200-300%. According to Forbes Magazine, after viewing a video, 65% of executives visit a marketer’s website, and almost 40% call a vendor. Consider the lowly email. Simple: video can be hard to make.

Enterprise Management 50

Enterprise Management Work Management Video Marketing Marketing Management 50

Industrial Marketing Today

NOVEMBER 1, 2010

Tactics: 73 blogs that target niches of long-tail phrases; content generated by in-house experts and not written by outside vendors; detailed bio and contact information on each blogger; a big ass button for “ Learn More – Email author ;” good use of videos from YouTube embedded within the posts and the use of every imaginable social media option.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

The ROI Guy

JULY 22, 2010

The tool analyzes TCO, including upfront acquisition costs management and support, for ShoreTel, legacy TDM systems and various competing UC vendors. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The Effective Marketer

JULY 5, 2009

The Copywriting Wimp The workshop instructor was Sandra Blum, a renowned copywriter, columnist for Dynamic Graphics magazine , and more recently one of the judges for DMA’s Echo Award. That in itself is a good indication that the material was above average. Keep up the good work, I enjoy your blog.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. Optionally, also give an example of a great B2B marketing message (slogan, picture, video etc) which has captivated you?" Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2012

which assets are viewed as most critical to buyers—technical data sheets and vendor websites—and which are least important), the six distinct phases of the B2B buying cycle, SEO best practices, using social networking for link building, and more. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. SEO Research and Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. He said, “Few communities appear ex nihilo at the behest of a technology vendor.”. Contributor to the Social Media Marketing Magazine – B2B Column. Now you may wonder, “ How do we build a community? According to Tom Grant , Ph.D,

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Webbiquity

JANUARY 24, 2012

Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. Gavin O’Malley reviews research from Forrester on the five stages of social media maturity that corporations typically pass through, starting with the dormant stage (“one in five companies still don’t use any social media.

Social Media 100

Social Media Tips Media Best Practices 100

Webbiquity

SEPTEMBER 8, 2010

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. 74% of twitterers have no kids at home.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

The ROI Guy

AUGUST 4, 2010

This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. Alinean recognized by BtoB Magazine’s as one of To.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

SnapApp

DECEMBER 14, 2016

There could be a strong opportunity to break through the clutter with a consistent, valuable print magazine. Vendors are increasingly delivering more ability for marketers to predict buyer behavior through cognitive marketing technology. . It’s a trick newspapers and magazines discovered long ago. Consistently wins.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. This results in a slower buying process and the continual carpet bombing of buyer inboxes with the same static, mass-distributed whitepapers that every vendor sends out.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 10, 2010

Smart vendors need to anticipate these frugal budget trends, and help organizations figure out how to do-more-with-less. The trend of all buyers is towards Frugalnomics, a requirement that investments deliver quantified bottom-line impact, with pressure on vendors to prove and improve the value of their solutions. They do if they are.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40