Forrester and Magazine - B2B Marketing Zone

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units.

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PowerViews with Jeff Ernst: Marketing & Sales Must Work Together

ViewPoint

APRIL 13, 2012

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing. Jeff Ernst's research at Forrester. Stay Tuned.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

PowerViews with Jeff Ernst: Marketing & Sales Must Work Together

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