Paul Gillin
JANUARY 25, 2012
Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. He favors an approach like that of Fitness magazine , which rewards new fans with “our all-time favorite abs workout!” Getting that repeat traffic is the special sauce of Facebook success.
Paul Gillin
AUGUST 4, 2011
In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing.
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