Tomorrow People

MAY 30, 2022

After all, you can’t build brand loyalty if you don’t have customers. As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Use the true loyalty matrix to understand your customer base. A true loyalty matrix can help you visualise this better.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get top industry CRM insights See how The Forrester Wave™: Financial Services CRM, Q3 2023 report evaluates financial services CRM platforms – and why Salesforce is a Leader. Get the report 2. Level up with Trailhead 4.

Work Management 102

Work Management Marketing Management CRM Service 102

Martech

APRIL 18, 2023

To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers. A journey-centric approach helps marketers understand and focus on what customers want and uses that to deliver exceptional customer experiences and business results.

Forrester 97

Forrester Loyalty Intent Interactive Marketing 97

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 71

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 71

Vision Edge Marketing

JUNE 6, 2023

It falls on their shoulders to develop and execute the overall customer-centric growth strategy for the organization that creates sustainable revenue streams for the organization, builds brand loyalty , and gains a competitive edge in the marketplace. These numbers demonstrate the importance of CX in building customer loyalty and advocacy.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Thinkers360

MARCH 8, 2024

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81 5 Dean Miles Bridgepoint Coaching & Strategy Group Contact Dean Miles Score: 67.69 6 Mitchell Levy Credibility Nation Contact Mitchell Levy Score: 63.61

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

KoMarketing Associates

AUGUST 3, 2017

The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. To keep existing customers around, many B2B marketers are creating loyalty programs. Approximately 48 percent believe that spend-based pricing is what loyalty program members value most.

Studies 138

Studies Acquisitions B2B Marketing B to B 138

Porch Group Media

DECEMBER 2, 2021

Forrester and Adobe) How to identify if your customers are moving before they move so you can put in strategies to retain them at a new location. How to apply analytics and modeling to identify high-value customers for retention and loyalty programs. Companies who prioritize customer experience see over 1.5x

Webinar Metrics 101

Webinar Metrics Demand Ad Building Marketing & Strategy 101

Marketing Insider Group

JULY 29, 2020

Beyond awareness, you also need to know the quality of leads your content produces, the ability of your company to turn those leads into sales, and whether your content inspires loyalty in your audience. When you treat them well and attend to their needs, current customers continue to engage with your brand and provide recurring revenue.

Top of Funnel 353

Top of Funnel ROI Lead Scoring Lead Ranking 353

Marketing Insider Group

MARCH 2, 2020

But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. A Forrester and FocusVision study found that the way consumers feel is 1.5 This shift is essential to any brand that wants to ally with buyers on an emotional level.

Case Studies 341

Case Studies Customer Surveys Trust Marketing Forrester 341

Vision Edge Marketing

OCTOBER 10, 2023

Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. By streamlining customer-oriented processes, companies can enhance the overall customer experience, driving customer loyalty, repeat business, and advocacy. Here are three data points on why process management matters.

Process 229

Process Optimization Work Management Marketing Management 229

Vision Edge Marketing

AUGUST 15, 2019

Forrester claims we’re in the age of the customer. Research by firms such as Forrester and Temkin found that customer journey mapping organizations better address opportunities to improve key business results such as product/service adoption and loyalty. Being customer-centric as a company and in your Marketing is not optional.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

Martech

APRIL 5, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. Forrester ). Audience acquisition and loyalty. A culture of diversity and inclusion is the cause of it. A diverse marketing organization aids access to diverse markets. Deloitte ).

Business 114

Business Loyalty Paid Search Agency Purchase Intent 114

Martech

AUGUST 30, 2022

“Those sorts of journey maps may assist with efforts to build awareness, inbound traffic and acquisition, but they cannot uncover the opportunities that influence customer satisfaction, loyalty and long-term advocacy.”. Gartner’s depiction of the customer journey. The COVID-19 pandemic raised the stakes.

Touchpoints 98

Touchpoints Gartner Word of Mouth Loyalty 98

Navigate the Channel

JULY 27, 2023

According to a recent study by Forrester Research, Inc., Content marketing involves creating tailored content to engage specific customer segments, driving sales and brand loyalty. Content and database marketing have emerged as indispensable tools in the modern marketing landscape. Why is database marketing important?

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Biznology

JUNE 30, 2021

In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. Great CMOs focus on customer experience, loyalty and engagement. Brand trust and perception are more important now than ever before. Key Takeaway.

CMO 104

CMO Planning Work Management Paid Search Agency 104

KoMarketing Associates

JANUARY 11, 2018

Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. Approximately 63 percent had an app to build customer loyalty.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

Adobe Experience Cloud Blog

FEBRUARY 28, 2014

The Changing Face of Brand Loyalty. Because I had no loyalty to Fitbit or to Jawbone, neither brands carried any special power. There’s data here too: according to a recent Ernst & Young survey, only 25% of consumers site “brand loyalty” as the deciding factor when making a purchasing decision. Focus on Content.

Loyalty 48

Loyalty Buy Brand Identity Branding 48

KoMarketing Associates

JUNE 1, 2017

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX recently looked at the challenges faced by B2B sales professionals. As B2B sales leaders look to capitalize on new leads, research suggests that B2B marketers need to be prepared to offer a more unique customer experience.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. Another 32% said they were cutting TV and video advertising and 31% reduced their audio advertising budget.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

KoMarketing Associates

JULY 20, 2017

Forty-seven percent like to work with a knowledgeable staff that is ready to assist whenever they need help and 42 percent prefer to be recognized or rewarded for their customer loyalty. B2B Marketers and the Customer Experience. B2B marketers have been made aware of the growing demand for a more enhanced customer experience in recent months.

Marketing Report 120

Marketing Report Advertising Channels Forrester CMO 120

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Incentivize word-of-mouth marketing by using a loyalty program and frequent outreach to create a sense of community. Through 2022, CMOs are projected to increase their spend on automation, data, and tools by up to 11%.

Brand Identity 170

Brand Identity Branding Advertising Agencies Paid Search Agency 170

KoMarketing Associates

JUNE 29, 2017

The “Elevate Your Email Marketing With a Customized Approach” report from SendGrid and Forrester found that email is the most commonly used marketing channel, with 82 percent of marketers saying they use it. Most respondents also said that they are going to add more contextual relevance to loyalty, acquisition and triggered emails.

Marketing Report 120

Marketing Report Email Marketing Trigger Marketing Forrester 120

PureB2B

FEBRUARY 3, 2022

Table of Contents Introduction Three Ways AI Boosts Personalized Selling Profiling & Prioritization of Prospects Delivering Personalized Content Increasing Conversion & Customer Loyalty Summary. Increasing Conversion & Customer Loyalty. Introduction. Who doesn’t love a little personal attention? AI saves time, period.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. As Forrester says, “Customers don’t care about your internal organizational silos.”. Both teams win big. A Holistic View of the Customer.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I “Quite frankly, if you’re going to make decisions pertaining to your sales process that create more friction for them there’s a lot of optionality out there for them to shop around and bring their loyalty elsewhere.”

B2B 94

B2B Top of Funnel B2B Sales Forrester 94

Sprout Social

FEBRUARY 28, 2024

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting found that Sprout helped a composite organization representative of interviewed customers gain 92% of time back by using the Smart Inbox.

Social Media 99

Social Media Work Management Marketing Management Media 99

ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. Depending on what your business sells and your buying cycle, introducing customer loyalty perks as part of a cross-sell or upsell effort can be an effective way to encourage both present and future purchases. Happy Marketing!

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

B2B Marketing Directions

FEBRUARY 7, 2016

Recent research by Forrester Consulting provides important insights about what B2B buyers value most in their relationships with suppliers. For this study, Forrester surveyed 1,307 B2B buyers from around the world at organizations with at least 1,000 employees. Top image courtesy of Flickr CC and One Way Stock.

Forrester 73

Forrester B2B Loyalty Gartner 73

Kaon

FEBRUARY 15, 2017

According to a report by Forrester Research, technology like AR, helps companies also create new customer loyalty opportunities and improve customer service effectiveness. AR provides companies with a new way to explain their complex value propositions with an entire new set of tools.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

KoMarketing Associates

FEBRUARY 13, 2020

Personalization is key for delivering better customer experiences, increasing loyalty and generating measurable lift in business results/ROI. Forrester reports that interactive content leads to: Business growth: as a result of higher conversion rates, from improved lead generation processes and accelerated lead nurturing.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership Planning 157

The Customer

MARCH 30, 2021

Where are the lines between brand loyalty, brand advocates, brand assassins, and brand hostages? As a technology analyst and research leader at Forrester, I was in the thick of the rise of smartphones, tablets, phablets, etc. I don’t stay with them because I feel a sense of loyalty. As my kids used to say back then: “epic fail”.

Brand Identity 52

Brand Identity Branding Loyalty Forrester 52

Marketing Insider Group

AUGUST 28, 2019

According to Forrester , customers consume nearly 12 pieces of content before making a purchase, and Ben Tyson of Google, is credited with saying, “Consumers consult an average of 14.8 pieces of information before making a buying decision.” Crafting Your Content.

Allocation 101

Allocation Content Curation Forrester 101

Martech

JUNE 22, 2023

In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%),

Loyalty 104

Loyalty Work Management Marketing Management Budget Programs 104

Nuvi

OCTOBER 6, 2022

This underscores the critical need the Reputation platform addresses in the marketplace, which is to leverage insights from customer feedback in order to create experiences that have an impact throughout the customer journey, from acquisition to loyalty,” said Joe Fuca, Reputation’s Chief Executive Officer. . About Reputation.

Enterprise Management 40

Enterprise Management Lead Scoring Lead Ranking Marketing Management 40

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” Marketers can use it to customize everything from product recommendations to email frequency, building loyalty and strengthening the customer-brand relationship in the process.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

Martech

JANUARY 12, 2022

The term zero-party data was first coined by Fatemeh Khatibloo , VP principal analyst at Forrester Research. This can drive a wedge between the brand and the consumer’s loyalty.” What does zero really mean? But if it’s coming from a bank or doctor you haven’t visited or done business with in a few years, it could be annoying.”

Lead Scoring 124

Lead Scoring Lead Ranking Psychographics CMO 124