chiefmartech

MAY 20, 2018

We most recently released the 2018 marketing technology landscape with the data showing nearly 7,000 martech-related vendors. The quantitive data suggests that, as far as the total number of martech-related vendors in the world goes, we’ve still got expansionary dynamics in play. Martech is always consolidating.

Long Tail Marketing 47

Long Tail Marketing Marketing Proposals Vendors Software 47

Martech

OCTOBER 19, 2022

One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. When you get into the long tail, there’s just not enough humans to generate that many ad impressions. Make a preferred list of those sites and an exclusion list of those vendors outside your CPC range.

Advertising Agencies 111

Advertising Agencies Paid Content Cost Per Thousand Advertisements 111

PureB2B

APRIL 21, 2017

According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. If you’re just starting out and it’s a pretty competitive industry, it’s probably a good idea to target long-tail keywords because they’re easier to rank for.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

PureB2B

APRIL 21, 2017

According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. If you’re just starting out and it’s a pretty competitive industry, it’s probably a good idea to target long-tail keywords because they’re easier to rank for.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Conductor

JULY 6, 2022

Vendors have traditionally tailored content to the awareness and purchase stages. But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey. Instead, you need a robust and multi-faceted SEO strategy to achieve quick wins and long-term traction.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Industrial Marketing Today

NOVEMBER 1, 2010

Tactics: 73 blogs that target niches of long-tail phrases; content generated by in-house experts and not written by outside vendors; detailed bio and contact information on each blogger; a big ass button for “ Learn More – Email author ;” good use of videos from YouTube embedded within the posts and the use of every imaginable social media option.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60