Remove long-tail
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How Your Blog Needs to Evolve in the Age of AI-Powered Voice Search

Hubspot

Searches are becoming more personalized. Says search expert Duane Forrester at Yext: “If we look at pure search results, AI is deep in the mix, helping to sort the results we do still read. Forrester at Yext says to look at your “content and its context.” Use long-tail, conversational phrases for content keywords.

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What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Moz

More and more budget flowed to search to win exposure to the cherished searcher — that person pounding on their keyboard with their credit card between their teeth, drunk on the newfound novelty of online shopping. This stat summons the final wag for the long-tail of smaller specialist retailers.

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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.

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What every marketer needs to know about programmatic advertising

Martech

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. 2: Personalization. The nine largest U.S.

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What is the future of content marketing?

Velocity Partners

The first wave of content marketing would be like a lopsided person: muscle down the content (supply) side, emaciated down the marketing (demand) side. It’s no longer enough to stick a loosely SEO-optimised page on your site, plunk an isolated post on LinkedIn and add an email to the tail of a nurture flow. The Marketing Gap.

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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap. SEO Tools and Reviews. Search Engine Tools:Some of the Best SEO Tools are Free…Take a Look! by Coconut Headphones. Bing Offers Up a Free Link Graph by SEOBook. 14 Search Tools to Bookmark by Search Engine Watch.

Keywords 100
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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. With this actionable intent data, brands can personalize marketing future marketing efforts to increase relevance and value overall. Using Buyer Intent.