Remove long-tail
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Demonstrating the value of social to your CFO

Sprout Social

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. In the current climate, whether you’re a CMO with a background in strategy or demand generation, you will be called upon to communicate the value of social media to your CFO.

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What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Moz

This stat summons the final wag for the long-tail of smaller specialist retailers. The long-tail of retailers were the early settlers in the e-commerce land of plenty. Google Analytics is astonishingly rigorous at suppressing social media success stats.

Studies 69
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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Strategy and content still need to center around owned media assets.

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What every marketer needs to know about programmatic advertising

Martech

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. What is a retail media network? What is a retail media network? Where it ran?

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What is the future of content marketing?

Velocity Partners

They set about driving a step change from the dull, analogue land of colorless white papers into the exciting, digital world of glorious technicolour media. The creative gene found perfect harmony in its new environment, providing the magnetic content that search engines, social media and marketing automation plays needed. Is that bad?

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11 tips and tools to jump-start your SEO

Biznology

54% of people come to a website from a search engine (source: Forrester ). This refers to “long-tail” vs. “short tail” keywords. What do the numbers tell us about the importance of SEO? 94% of search engine users click on organic search results (source: Search Engine Watch ).

SEO 80
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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

Derek Edmond presents a categorized list of tools for on-page SEO analysis, keyword research, content generation, social media profile link info, competitive analysis, link diagnosis and other functions, then addresses SEO tools for Asia and takes an in-depth look at Bing Webmaster Tools. Bing Offers Up a Free Link Graph by SEOBook.

Keywords 100