PureB2B

AUGUST 21, 2019

According to Forrester , customers consume nearly 12 pieces of content before making a purchase, and Ben Tyson of Google, is credited with saying, “Consumers consult an average of 14.8 For instance, if the ultimate goal is engagement, KPIs should be set around metrics collected via social channels such as LinkedIn, Twitter, or Facebook.

Allocation 62

Allocation Content Curation Forrester 62

The Mx Group

SEPTEMBER 11, 2018

Forrester ). Fresh content allows you to connect more successfully with your audience through social media channels like LinkedIn. If you’re building a case for why content marketing is important, I hope these stats will help you drop the mic at your next presentation to management. DemandGen ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

PureB2B

AUGUST 21, 2019

According to Forrester , customers consume nearly 12 pieces of content before making a purchase, and Ben Tyson of Google, is credited with saying, “Consumers consult an average of 14.8 For instance, if the ultimate goal is engagement, KPIs should be set around metrics collected via social channels such as LinkedIn, Twitter, or Facebook.

Allocation 62

Allocation Content Curation Forrester 62

EveryoneSocial

JUNE 10, 2020

Here are some social media stats that show the sheer power of social media today: Nearly 50% of the world’s population uses social media. Forrester ) Twitter has more than 330 million monthly active users. Statista ) Over 46% of all social media traffic to company websites comes from LinkedIn. LinkedIn ).

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Brandwatch Marketing

FEBRUARY 15, 2019

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 85

Analytics Tools Best Practices Tagging 85

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

6sense

DECEMBER 8, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” Whether it’s on a personal level (think Facebook, Insta, Tinder) or professional (LinkedIn, anyone?), Right to Good Technology. Right to Reduce Waste.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

KoMarketing Associates

NOVEMBER 10, 2021

These stats highlight opportunities B2B brands should pay attention to. Here are a few stats to help you decide which platforms to focus on. It’s no secret that LinkedIn is one of the most socially powerful platforms for B2B marketers. For B2B brands, LinkedIn remains the most effective platform. Platform Types.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Sprout Social

JANUARY 9, 2017

Jump to LinkedIn. In fact, data from Forrester discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%). Did you know these Instagram stats : 7 out of 10 hashtags on the network are branded and more than half of text contains an emoji?

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Hubspot

MAY 13, 2015

Ask friends of friends, or do a little research on LinkedIn. This is a basically a search engine for facts and stats. For instance, you'll find stats such as 53% of US digital marketers plan to prioritize mobile ads in 2015 over social media (Forrester Research) and 40% of women like strawberry flavored alcoholic drinks (Nielsen).

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

6sense

AUGUST 28, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” Whether it’s on a personal level (think Facebook, Insta, Tinder) or professional (LinkedIn, anyone?), Right to Good Technology. Right to Reduce Waste.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Convince & Convert

MARCH 8, 2012

Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Eric’s Social Media Stat of the Week: 71% of Execs Say Taking Social Media Seriously Gives Them a Competitive Advantage. Listen Now.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. 9 Business Blogging Stats and Facts.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Hubspot

AUGUST 28, 2014

Source: Forrester Research ). Source: 2014 Hubspot & Linkedin Survey ). You might think that mind games are just another part of the job, but we want to show you the data behind why these games will make you lose leads. Check out the SlideShare and statistics below to learn more. Lead Nurturing. Source: The Marketing Donut ).

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 Stats Around Video Engagement 2.5 LinkedIn Video Statistics 3.4 Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2 Move Deals Forward to Close 1.3

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Seismic

JULY 25, 2019

LinkedIn has almost 9000 open sales enablement positions across the United States alone. Seismic commissioned Forrester Consulting on a July 2019 study [1]. The full 13-page study will be released on August 20th during a free webinar featuring Forrester Principal Analyst Mary Shea. Sales enablement is having a moment.

Forrester 55

Forrester Studies Personalization Stats 55

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Many social media platforms can be utilized for B2B marketing such as the ones mentioned before, Twitter/YouTube/Facebook, as well as LinkedIn, American Express OPEN forum, and SlideShare.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

ClearVoice

APRIL 10, 2023

Forrester ) Millennials aren’t the interns anymore. LinkedIn-Edelmann ) Whether it’s B2B or B2C, readers’ attention spans are limited. Sales Insight Labs ) The age of the cold call (or email, or LinkedIn message) is over, the time of content marketing has come. Millennials make 73% of all B2B buying decisions.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Hubspot

AUGUST 20, 2019

Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. LinkedIn Statistics. There over 530 million user profiles on LinkedIn. LinkedIn ). 80% of social media B2B leads come from LinkedIn. LinkedIn ). LinkedIn ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? by Social Media Today. billion by 2014.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

KoMarketing Associates

JUNE 14, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data. I believe it’s the stat we just discussed; the fact that only half of decisions are made on data.

Data Hygiene 131

Data Hygiene Enterprise Management B2B Marketing Work Management 131

ClearVoice

JUNE 19, 2023

Social media marketing stats: User engagement The average social media user spends approximately 2.5 Four out of 10 LinkedIn users organically engage with a business page every week. In a Forrester report , Reels account for 30% of the time users spend on Instagram. Viewers find short-form videos 2.5

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

Valasys

JANUARY 9, 2020

A combined study by Forrester Research & Think With Google predicts that by the year 2025, half of the viewers (50%) under the age of 32, will not subscribe to a traditional cable-TV service & would prefer YouTube. YouTube Content Marketing Stats. The Video Stats Sponsored by YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Golden Spiral

MARCH 7, 2019

you should be using LinkedIn to reach 40 million decision makers. This is the year millennials overtake the boomer population, with 87 million of them on LinkedIn. In fact, Forrester reports that 68% prefer to research without working with sales staff contact, and 62% make selection and short-list decisions without vendor input.

B2B 89

B2B Cross-Selling Lead Scoring Lead Ranking 89

Rev

NOVEMBER 20, 2018

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Alphabet has 130; Facebook, 265.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Strategic-IC

OCTOBER 12, 2021

LinkedIn Sales Navigator is a great way to research key stakeholders and build out a picture of the buying unit so you can personalize your ABM approach and reach the right people. Marketers strongly agree that personalized content (56%) and advanced data management (43%) are key to ABM success ( Forrester ). Organic social?.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

PathFactory

JUNE 28, 2023

In-Person Event (Booth) Product Guided Tours We took this idea and ran with it at the recent 2023 Forrester Summit. Include call-out stats, ongoing results of in-webinar polls, speaker profile pages or links to LinkedIn, and obviously the slides and the recording in a Content Track.

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Lastly, promote your content on B2B niche platforms and community websites, including LinkedIn , to reach more customers and drive more traffic to your website. TrustRadius.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Rev

NOVEMBER 20, 2018

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Alphabet has 130; Facebook, 265.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Navigate the Channel

JUNE 7, 2023

3 More than 86% of B2B marketers use LinkedIn to drive sales. While it’s true 94% of B2B marketers use LinkedIn, more than 66% regard the platform as the most effective social media tool in the B2B marketing space. # This LinkedIn post has an interesting take on B2B marketing. Is TikTok used by B2B companies for marketing?

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Vidyard

JUNE 24, 2020

After a long history of prioritizing the written word, the world’s largest professional networking site LinkedIn is now a prime place to post your marketing videos. LinkedIn’s pivot to video came late, but its conversion has been total. Not long after, the LinkedIn Marketing Blog named video the top thing to post on the network.

Linkedin 168

Linkedin Video Marketing Paid Search Agency Ideal Customer Profiles 168

Webbiquity

FEBRUARY 7, 2012

” Social Networking Growth Stats and Patterns by Social Media Today. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn. hours to 6.3 for the year).

Paid Content 100

Paid Content Social Media Statistics Research 100

GreenRope

DECEMBER 14, 2016

There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. This stat alone should convince you to add this functionality to your website. However, keep in mind, live chat collects a lot of valuable data.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. This stat alone should convince you to add this functionality to your website. However, keep in mind, live chat collects a lot of valuable data.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. This stat alone should convince you to add this functionality to your website. However, keep in mind, live chat collects a lot of valuable data.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40