Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011. The increased adoption of social media among B2B companies indicates that companies are finding more value out of ramping up their social presence online. One industry that’s been relatively slow to adopt social media, however, is manufacturing. Start a YouTube Channel to Enrich Content. MORE >>

Read time = 2-3 minutes) As social media intrudes further into the B2B marketing, many managers, consultants and agencies are being asked by the C-suite to defend against the perception that  &# social media is just for kids “   Here’s a quick reference list prepared for just such a discussion at an ingredient brand technology company during the engagement evaluation discussion.  YouTube:  85 million video views/day. LinkedIn:  43 million members; 13 million daily avg visits. YouTube Channel:  400+ videos posted •LinkedIn: Yes. MORE >>

In the future, a brand’s success may depend on whether it is perceived as having a social purpose.  Brands that are not perceived as being socially responsible will slow or stop on our magical conveyor belt or will be passed by other brands that simply “ get it.”. Instead, they are voting with their social capital and turning away from companies that fail to listen and respond. In this rapidly changing landscape, marketers are challenged to humanize their brands and seize opportunities to engage customers across a multiplicity of touch-points and social media channels. MORE >>

Last year I spent about a month examining the B2B social space across the globe. For context, I head up social media at a B2B software + services company, and we sell our products globally. set out to answer: what are the popular social channels (not just ‘the big three’) in certain regions of the world? Much of my research was spent reading through Forrester Research reports, online publications, and talking with with our field marketers, program managers, and re-sellers. Xing is very popular as a professional social network. Germany. MORE >>

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 39 Social Media Tools I’ll Use Today February 17th, 2010 | Written By: Jay Baer | View Comments Tweet Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day. MORE >>