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There is no community on social media

grow - Practical Marketing Solutions

And when I saw that headline reporting on a speech provided by a Forrester executive , it made me pause. If you want a community, you need to build a community, and that means a branded community on a domain you own. I am generally a fan of Forrester and their research but this observation has me dumbfounded. You social media connections are generally weak relational links.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011


The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. And again.

Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

grow - Practical Marketing Solutions

How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! famous 1999 book prophesized the human-to-human sharing economy that we now know as the social web. Which of the following platforms was founded first? a) YouTube. b) Facebook. c) Google+. d) LinkedIn.

Test 101

Best Social Media Stats, Facts and Marketing Research of 2010


For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010


If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. How should you integrate social media with other marketing tactics like email?

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. TubeMogul For video upload and syndication, I often use TubeMogul , which allows you to upload a single video clip to dozens of video sites – not just YouTube.

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Is Your Social Media Strategy Dynamic?

Marketing Action

Social media, once the province of teenagers and the PR people who work for celebrities, crossed the chasm some time back and has become so mainstream that your grandmother probably has a Twitter handle. Her points underscore a key proposition: Social media is extremely dynamic. 79% are Joiners (they maintain a profile on social networking sites). See if Ms.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Sharing photos, videos, press releases, media coverage, speaker updates, etc. Use this to your advantage.

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? The big question here is, however, does a B2B social media marketing campaign actually work? With roughly 2.3

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3 Winning Examples of B2B Blogs Done Right

WindMill Networking

Over the last few years blogging has become a recognized marketing tool as a component of a social media strategy.  While businesses used to scratch their head as to why they should be fiddling with something that was originally created for individuals, B2B marketing professionals should now realize that a blog can and should play a central role in their content marketing efforts as well as provide the foundation for their social media engagement. What they found surprised them: there really wasn’t much chatter in social media about incentive programs.

Best of 2009: Social Media Marketing, Part 1


With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it? by HubSpot.

The Opportunity Social Media Offers Manufacturers

B2B Ideas @ Work

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Blogs allow manufacturers to communicate with their customers and prospects using a richer form of media with longer-form stories.

How to create future brands

Blue Focus Marketing

The brand’s momentum could slow, increase or stop depending on each brand’s ability to remain relevant to customers.  In the future, a brand’s success may depend on whether it is perceived as having a social purpose.  Brands that are not perceived as being socially responsible will slow or stop on our magical conveyor belt or will be passed by other brands that simply “ get it.”.

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Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? link].

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. His post looked at the study done by Forrester that was in response to the question, Which of the following sources of information impact your decision making process? ”. Consultants, VARs and SIs – 65%.

The 2011 #Nifty50 Top Twitter Men Reprise


Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Social Networking: Like Falling In Love. Dan, Madison Ave is waiting for you when you get home! | Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! Andres is a social media expert.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.  Social Networking:  Like Falling In Love. Dan, Madison Ave is waiting for you when you get home! | Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! Andres is a social media expert.

Focusing on your Klout score is detrimental to your business

Confluent Forms

Klout's aim is to quantify and grade how "socially" engaged you are in the social media space and whether you have influence on the actions of others within the social networks. In our opinion that is what the social media scientist behind HubSpot is doing. Klout rewards you for putting yourself into as many different social media networks as possible.

Google+ Is it a Digital Disruption for CMOs?

Blue Focus Marketing

The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job.   Google has just introduced Google+, a new social networking service to compete with its arch rival: Facebook.  But the truth is this social behavior remains a fraction of each consumer’s day.

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What’s your Social Media diet?

Buzz Marketing for Technology

My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Share this on Linkedin. Related posts: Social Search could it be a Google Killer? Avaya makes Business Communications more Social It’s a very exciting day for me here at. Blogging Facebook Social Media Social Networking Twitter Web 2.0

48 Phenomenal SEO Guides, Tips & Tactics


SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Blogging & Social Media Marketing. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). CRM, social, web, mobile), and (3) ease of use. They’re getting old. Not at all.

Stats 53

Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit


YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. Media Contact: Brad Hem.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Blogging & Social Media Marketing. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). CRM, social, web, mobile), and (3) ease of use. They’re getting old. Not at all.

Stats 55

25 Experts Share Top 3 Content Marketing Trends for 2017


More rich media content – video, interactive tools, gamification – as audience tastes and expectations evolve, so will the types of content being created. split within Social media and content: Social Media will be split into 2 areas, the visual web and the community focused web. Andy Crestodina is the co-founder and strategic director at Orbit Media.

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. SAP plays inline videos. Takeaways.

Rules 56

B2B Social Networking Around the Globe

Social Media B2B

Last year I spent about a month examining the B2B social space across the globe. For context, I head up social media at a B2B software + services company, and we sell our products globally. So, what’s a marketer to do? I set out to answer: what are the popular social channels (not just ‘the big three’) in certain regions of the world? Much of my research was spent reading through Forrester Research reports, online publications, and talking with with our field marketers, program managers, and re-sellers. Initially focus on LinkedIn, Facebook.

Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion

B2B Marketing Savvy

Read time = 2-3 minutes) As social media intrudes further into the B2B marketing, many managers, consultants and agencies are being asked by the C-suite to defend against the perception that  &# social media is just for kids “   Here’s a quick reference list prepared for just such a discussion at an ingredient brand technology company during the engagement evaluation discussion. 

7 Must-Read Tips To Simplify Content Marketing Planning

B2B Marketing Insider

Forrest Gump tells us “Stupid is as stupid does.” If we are Modern Marketers (and sellers and publishers), then we should think how to connect better with our Modern Buyers in today’s digital, social, and customer-centric time. Create content at an earlier stage, to be consumed and shared in multiple channels – email, Twitter, blogs, videos, SlideShare, social selling posts – to simplify the marketing process. Adopt and integrate social strategies vs. adding them in the end. Social media morphs content and distribution to the readers. Content Marketin

Understanding the New Roles in Marketing


In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." In a socially driven market, the role of a customer evangelist becomes all the more critical. Social Media as a Core Skill. Five years ago, a marketing department might have hired a young graduate to head up its social media strategy. "Ch-ch-ch-ch-changes." Enough said.

CMO 55

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Blogging & Social Media Marketing. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). CRM, social, web, mobile), and (3) ease of use. They’re getting old. Not at all.

Stats 19

The 6 Most Important Issues in Social Media

Manhattan Marketing Maven

Now that social networks have achieved global scale, the conversion shifts from quantity to quality. The process of sorting, filtering, weighing, segmenting and valuing social networks as marketing tools is important because American’s spend nearly a quarter of their time on social networking sites and blogs and 85% of users engage brands in the social media space. Twitter has 145 million and LinkedIn is up to 60million.   LinkedIn focuses on professional connections. Social networks are millions of personal networks.

Finding B2B Social Media Tools That Add Value – not Just Time

delicious b2bmarketing

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. Start with Forrester’s POST approach , and fold the tools in later. How do you solve Social Media Tool Exhaustion? And the more time you spend online, the more likely you are to suffer relapses. But I need to stay on top of emerging trends,” I hear you say. “This

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

The following are the top items from featured sources based on social signals. Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year.

Stats 18

11 Must-Subscribe Marketing News Blogs and Websites


eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources. 3. Mashable ( Subscribe via RSS | Subscribe via Email ): Mashable is your go-to website for social media news and tips. 7. Are you one of them? Connect with HubSpot

RSS 11

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e. Does it sound familiar? And scary? United States License.

Pinterest and Facebook: A Foreseeable Rivalry for Retailers?

WindMill Networking

There are so many social media networks online that you’d think that you’ve seen them all. While Facebook undoubtedly still remains the King of the social media scene, its growth has seemingly slowed.  The answer lies in the difference between the two platforms: Facebook is more social-based while Pinterest is interest-based.  And now here comes  Pinterest.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

Top 10 Tips for Lead Nurturing Success RSA and Social Media: Nasza-Klasa in Poland A Look Inside the Sketchbooks of 12 Top Designers - Stefan Sagmeister The Status of Social Media in the Middle East Straight from the Arabian Horse’s Mouth in Cairo Bees’ Views on Brand Building Financial Services: Transparency through Social Media?

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Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Google Announces New Offerings in Real-Time, Mobile and Social Search. Linkedin and Twitter integrate. announces Chatter, social computing for enterprise companies. Marketing Automation gets Social – the first major announcement about social marketing automation. YouTube is routinely serving more than a billion video views per day. Robert Half Technology study announces 54% of companies blog social media sites. Social Networking Sites Account for More than 20 Percent of All U.S. Social Networks Pass Email in Usage.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. It is heartening to see that content is at the center of most discussions about the state of B2B marketing today.