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Why we care about B2C marketing: A guide for marketers

Martech

Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). blog posts, articles, videos, etc.),

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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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How ABM Maturity and B2B Sales Revenue are Intertwined

Valasys

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. What does ABM stand for in B2B Sales and Marketing? It’s a transformational programme.”.

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5 Ways to Use Video in B2B Marketing

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In addition, video can help customers move through the sales pipeline. B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. Business purchasers use Linkedin as their social media platform of choice. By 2019, 80 percent of internet traffic will involve video.

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Vidyard Appoints Jeff Loeb as Chief Marketing Officer

Vidyard

Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. Press Contact: Sandy Pell, Sr.

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5 Ways to Use Video in B2B Marketing

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In addition, video can help customers move through the sales pipeline. B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. Business purchasers use Linkedin as their social media platform of choice. By 2019, 80 percent of internet traffic will involve video.

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2019 Trends: Content is King, Influencers are Adapting, and AI is Busy Analyzing…

Exo B2B

Blogs are thriving, podcasts are making a comeback, video is everywhere, and LinkedIn is becoming dominant with the innovative content strategy laid out by Jason Miller just before he left for Microsoft. In-house video production of vlogs, hosted on video platforms like YouTube, or live-streamed are all the rage in companies.