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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. New tools on the block (social media monitoring and others are the likely candidates) may have a tough time showing solid ROI, therefore their purchases being delayed. Like Be the first to like this post.

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The Perfect Storm in Customer Service

Buzz Marketing for Technology

The folks at Dell confided in me and said if they knew now and had the tools in place to listen to customer via social they could have spotted that trend before it hit the front page of the NY Times. Share this on Linkedin. It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. The trick is to learn how to use all its power.

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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

True social selling tools enable sales to better understand, prioritize and interact with the hottest leads and opportunities to quickly close more business by: Receiving updates about lead activity via email or mobile device. Using RSS to send different types of prospect information into one system.

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5 B2B Marketing Tips for Using Press Releases

Adobe Experience Cloud Blog

by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. A 2010 study by Forrester research found that online viewing now equals that of TV viewing. Get creative about where you can re-tool/re-purpose the information to increase the life of the message.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? You can follow any responses to this entry through the RSS 2.0 Very light on copy but direct to the point and making good use of bullet points.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries.