The Challenges in Adoption of Marketing Technology « The Effective.
The Effective Marketer
MAY 3, 2011
Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. New tools on the block (social media monitoring and others are the likely candidates) may have a tough time showing solid ROI, therefore their purchases being delayed. Like Be the first to like this post.
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