Ambal's Amusings

FEBRUARY 18, 2010

Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. Social Media (blogs, Twitter, Facebook, LinkedIn). Forrester Blog for Interactive Marketing Professionals. Howard Sewell's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Talk about it on Twitter, FB or LinkedIn. White papers. B2B Lead Generation Benchmark Study 2009.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Read on to get their insights. Rebel Brown's blog Phoenix Rising.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Many social media platforms can be utilized for B2B marketing such as the ones mentioned before, Twitter/YouTube/Facebook, as well as LinkedIn, American Express OPEN forum, and SlideShare.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Biznology

NOVEMBER 3, 2016

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn. Recent studies show that account-based marketing approaches generate a higher ROI.

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

SnapApp

DECEMBER 4, 2017

Content ROI Statistics. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. A study by SerpIQ found that top ranking content is usually just over 2,400 words.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. One of our favorite content marketing ROI case studies comes from Tiger Fitness. The most successful content marketing strategies are considered to be customer recommendations and case studies. ( Pardot ). Forrester ). LinkedIn ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. However, buyers are still educating themselves with white papers, case studies, and webinars.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Webbiquity

JANUARY 10, 2010

ROI Is Dead by StraightUpSearch. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Delivra

NOVEMBER 14, 2018

Companies that report success with tight sales/marketing alignment have 38% higher sales win rates, according to a recent study by MarketingProfs. 89% of companies reported that the top-performing vendors “provided content that made it easier to show ROI and/or build a business case for the purchase.”— DemandJump. DemandJump.

B2B Sales 68

B2B Sales Email Marketing Automation B2B Marketing 68

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council. Read on to get their insights. Recommended Resources from B2B Marketing Experts. MarketingSherpa. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

nDash

NOVEMBER 10, 2020

In a CSO Online article , he wrote: But I did notice a more negative trend with my tweets and LinkedIn posts, likes and comments. It’s the idea that you distribute free content—eBooks, white papers, blog posts, infographics, social posts, newsletters, and everything in between—with the primary focus to provide value to your audience.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

SnapApp

APRIL 25, 2018

N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . S ophia's LinkedIn | B2B SaaS Consultant. . LinkedIn seems to be becoming way more relevant. Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

N andini’s LinkedIn | B2B Copywriter & Product Marketing Consultant. S ophia’s LinkedIn | B2B SaaS Consultant. LinkedIn seems to be becoming way more relevant. Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Engagio

OCTOBER 1, 2019

Brand affiliation — Our current use of customer advocacy is often limited to serve Marketing’s purpose e.g. using customers to generate a case study or a reference. – Forrester Consulting. Reduction in spending on ineffective programs based on ROI analytics. The nature of B2B deals are long and complex.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Full Circle Insights

JUNE 27, 2022

Forrester, an advisory company well known for its impact in the marketing landscape, continues to provide confirmation of ABM importance with their development of the Forrester B2B Revenue Waterfall. . White Papers. Case Studies. AppDynamics Case Study. Apptio Case Study. DiscoverOrg Case Study.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52

Full Circle Insights

JUNE 27, 2022

Forrester, an advisory company well known for its impact in the marketing landscape, continues to provide confirmation of ABM importance with their development of the Forrester B2B Revenue Waterfall. . White Papers. Case Studies. AppDynamics Case Study. Apptio Case Study. DiscoverOrg Case Study.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? A few people were so incensed they contacted me to say I was talking nonsense. Zillions of blog posts. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Full Circle Insights

SEPTEMBER 20, 2022

” , an April 2022 report by Forrester. The Forrester B2B Revenue Waterfall has established a standard set of stages for tracking account funnels. White Papers. Case Studies. Research Brief: Marketing ROI: Adapting ROI Concepts For B2B Tactic Or Program Evaluation. AppDynamics Case Study.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

FEBRUARY 28, 2023

6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. For more information, visit 6sense or follow us on LinkedIn and Twitter. Magazine, and Comparably. Microsoft, Bing, and others are trademarks of Microsoft Corporation.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

SnapApp

JANUARY 11, 2018

49% of companies say they achieve a higher ROI by focusing on engagement over acquisition. . . . . Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . How can we be sure that this isn’t just an assumption? Here’s the hard data: . Source ). . .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Martech

APRIL 15, 2022

While companies tend to focus on B2B marketing channels that produce more leads, it may make sense to prioritize the ones that produce the highest ROI for your company. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing.

Marketing AI 117

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 117

Full Circle Insights

MARCH 23, 2021

The challenge is turning all that data into intelligence that gets used to drive better decisions,” wrote Ross Graber, Vice President and Principal Analyst at Forrester in his blog. White Papers. Case Studies. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study.

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

KEO Marketing

SEPTEMBER 1, 2017

One study concluded marketing automation lead to a 14.5% Another study found businesses that use marketing automation to nurture prospects experienced an impressive 451% increase in qualified leads. Also, another recent study found 47% of B2B buyers consume three to five pieces of content before they engage with a salesperson.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48

LeadSquared

FEBRUARY 22, 2020

” ( Forrester ) As the statistics show, B2B lead’s journey often begins online. Content marketing demonstrates what your company offers and who you are, whether it’s through blogs, social media content, white papers, or emails. LinkedIn Marketing LinkedIn is a powerhouse social network for B2B marketing.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Account Based Marketing 52

LeadSquared

FEBRUARY 23, 2020

” ( Forrester ). Content marketing demonstrates what your company offers and who you are, whether it’s through blogs, social media content, white papers, or emails. “87% of marketers that measure ROI say that ABM outperforms every other marketing investment” ( ITSMA ). LinkedIn Marketing.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Account Based Marketing 52

SnapApp

DECEMBER 14, 2016

I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. According to this marketing study , the highest performing teams are 2.3x This study revealed that the highest-performing marketing teams were 9.7x Maximise your presence on Twitter and LinkedIn to harvest relationships.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62