To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process.  I am their conduit to information they need based on where they are in the buying process and the role they play. Very simply, I tell buyers they need people, process, data, content and technology — in that order.  Statistics show that buyers are using social media to self educate.  I mainly use LinkedIn and some Twitter to conduct smarter outreach.  or maybe, “Why Eloqua?” MORE >>

Great B2B Marketing Stats (in a GREAT format!) - CK’s B2B Blog , June 13, 2010 As marketers, data, statistics and factoids are our friends. And it’s even better when a bunch of statistics are aggregated for us in one place! The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. This post provides a treasure trove of statistics in the form of infographics related to Twitter. The Ultimate List: 100+ Facebook Statistics [Infographics] , June 24, 2010. Linkedin (112). MORE >>

Salespeople are being invited into the buying process much later, are expected to present and propose, and then wind up chasing the business. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business. LinkedIn has made it easier than ever to be proactive about getting introduced to new opportunities. The reports based on that information provide statistically accurate fodder for coaching and accountability. How the Sales Game Has Changed. MORE >>

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. Spencer Kollas supplies advice on boosting email subscriptions by using other common processes to attract subscribers and offering customers clear incentives for signing up. Mark Brownlow answers objections to email marketing based on concerns about spam and social media using compellig statistics such as “email marketing generated an ROI of $43.62 How has email marketing changed in the last few years? MORE >>

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), Organizers can share their pre-event processes and event updates which will help generate interest. Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Adam Q. Jeffrey L. MORE >>