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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. hours to 6.3 hours.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas.

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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral. Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. B2B Social Media Guides.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 link] 4 days 7 hours ago @todd_metcalfe thanks.

5 Myths of Social Media Marketing

Marketing Action

2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Not so, says that Forrester report. Other telling statistics? Have you tied your social media efforts to a positive ROI? Myth #1: Social Media is Only for B2C Companies. adult.

Your Leads Are Annoyed With You: Here's Why [Data]

Hubspot

You''ve bought plenty of stuff before: Think about how you like to be treated when you''re going through the buying process. Check out the SlideShare and statistics below to learn more. Source: Forrester Research ). Source: 2014 Hubspot & Linkedin Survey ). But never forget that behind every ebook download form and every demo request, there are real human beings.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). It’s from 2009.

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70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). It’s from 2009.

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Top 25 Most Useful Social Media Marketing Blog Posts of 2010

WindMill Networking

The algorithm I used in calculating these top 25 posts is the same I used in my previous top blog posts of 2010 for Twitter , LinkedIn , and Facebook , and I have also added a few of my posts from 2010 where relevant. Brian Solis reveals some statistics and insights on this how to handle this dilemma. Learn more about these through this Forrester article. Related Stories Top 20 Most Useful Twitter Blog Posts of 2010 Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search Top 20 Most Useful LinkedIn Blog Posts of 2010. Happy reading!

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process.  By engaging early, sales still indirectly shapes the buyer’s demand and at the same time gains visibility into the buyer’s activity. How do I get them to buy?  I do that by being an information concierge.  I am their information concierge.  I am their conduit to information they need based on where they are in the buying process and the role they play. While indeed a robust technology, it needs more. 

New Research Firms Harness Wisdom of Crowds

Hubspot

The following post is an excerpt adapted from our new ebook, "The ''Yelpification'' of the Software Buying Process: A CMO''s Guide." But that wasn''t big enough to get them much attention from big market research firms like Forrester, Gartner, and IDC, and the team became frustrated trying to build awareness among enterprise customers. In other words: why not make a Yelp for software?

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12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. It’s a year old but the information is still useful.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

In this short but useful post, Dave Fleet outlines the set of social media tools he finds most useful on a daily basis, such as Google Reader for keeping up with blogs, Twitter for real-time communications, Radian6 for social media monitoring, and LinkedIn for social networking. Noting some statistics on the explosive growth of online video, David L. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. How to be a LinkedIn superstar by iMedia Connection. tools (delicious, Feedburner, LinkedIn et al.),

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). It’s from 2009.

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The Sales Game Has Changed: Here's How to Adapt

Hubspot

Salespeople are being invited into the buying process much later, are expected to present and propose, and then wind up chasing the business. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business. How the Sales Game Has Changed. The result? The result?

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process.  By engaging early, sales still indirectly shapes the buyer’s demand and at the same time gains visibility into the buyer’s activity. How do I get them to buy?  I do that by being an information concierge.  I am their information concierge.  I am their conduit to information they need based on where they are in the buying process and the role they play. While indeed a robust technology, it needs more. 

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. I do this only occasionally, however, as my friends/followers on each site don’t have much overlap. Lifetime statistics, cross-posting, multiple accounts, etc. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Which was an interesting statistic no doubt for many of us in business today. Linkedin (83). Best of B2B Marketing.

2010 B2B Marketing Budgets and Mix Trends Research

delicious b2bmarketing

Laura Ramos' Blog For Technology Product Management & Marketing Professionals Forrester.com | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends.

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

These metrics are all linked to 10 stages in Sopheon’s sales process. This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. These statistics are easily and readily available from your dashboard in Google Analytics. All Rights Reserved.

Best Email Marketing Strategies and Tactics of 2009

Webbiquity

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. Spencer Kollas supplies advice on boosting email subscriptions by using other common processes to attract subscribers and offering customers clear incentives for signing up. Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes.

7 Essentials of Your B2B Customer Self-Service Strategy

LEADership

supported by statistical evidence of this trend. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. Test your systems and processes, online, offline and on mobile channels, to ensure that whatever your customers need to do in order to use your self-service tools, it is simple, straight-forward and quick. Make it easy to provide feedback.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. By creating valuable content mapped to the needs they have throughout their buying process, you both win. They must move the buying process forward.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Great B2B Marketing Stats (in a GREAT format!) - CK’s B2B Blog , June 13, 2010 As marketers, data, statistics and factoids are our friends. And it’s even better when a bunch of statistics are aggregated for us in one place! The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. This post provides a treasure trove of statistics in the form of infographics related to Twitter. The Ultimate List: 100+ Facebook Statistics [Infographics] , June 24, 2010. Linkedin (112).