The Increasing Investment in Account-Based Marketing [Interview]
KoMarketing Associates
DECEMBER 12, 2017
Forrester research shows that less than 1 percent of leads turn into customers. What can marketers do to trim the amount of time it takes for them to see an ROI from their ABM efforts? Ensuring that their ABM implementation is solid and well-planned weighs a lot heavier than the amount it takes for results and ROI to show.
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