Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 50

CMO Linkedin Enterprise Management Press 50

Marketing Craftmanship

JULY 1, 2013

A great way to accomplish this, is on LinkedIn.” And we wonder why the marketing discipline is held in such low regard. Application — How should the content be applied to drive tangible business outcomes?

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

Madison Logic

MARCH 31, 2021

The release of Journey Acceleration Measurement further underscores our decision to develop key relationships with Madison Logic and LinkedIn Marketing Solutions. PR Contact: Tanya Merisier. Account Associate, Kite Hill PR. ” [1]. For more information, please visit [link]. tanya@kitehillpr.com.

Account Based Marketing 40

Account Based Marketing ABM Multi-Channel Work Management 40

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Traditional PR + Social Media Monitoring. Share this on LinkedIn. Until fairly recently, keeping track of your organization’s online presence was relatively easy. Budget: We don’t need no stinkin’ budget. Tweet This!

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. NealSchaffer - Neal Schaffer – Trilingual Social Media Strategy Consultant, Coach, Keynote Speaker, Author Maximizing LinkedIn for Sales & Social Media Marketing.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

DECEMBER 9, 2010

Super-cheap links are at best from a bunch of PR 0 or 1 sites that provide marginal if any SEO value, and at worst are from link farms which risk getting your site banned from the search engines. As Forrest Gump noted, “Stupid is as stupid does.&#. Share this on LinkedIn. “Get a Free SEO Evaluation! Tweet This!

SEO 100

SEO Digg CAN-SPAM Forrester 100

Content Standard

DECEMBER 4, 2017

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. For research firms like Forrester, Gartner, or Ipsos and publications like business journals, it literally is the product.

Thought Leadership 103

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 103

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Josh Turner ’s Connect: The Secret LinkedIn Playbook to Generate Leads, Build Relationships, and Dramatically Increase Your Sales. LinkedIn is a vast resource for nearly any job function. In this book, Josh covers scalable solutions within the channel allowing marketers and salespeople to use LinkedIn as a comprehensive resource.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Adobe Experience Cloud Blog

MARCH 31, 2011

A 2010 study by Forrester research found that online viewing now equals that of TV viewing. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. However, the quickly expanding net also provides challenges. The average U.S.

Press 48

Press B2B Marketing Tips B2B 48

markempa

AUGUST 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. LinkedIn Groups and Answers can give you a quick read on viewpoints. Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis , Minnesota , focused on b2b technology clients. Read on to get their insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Flowtown gives you the answer in seconds. Im Jay Baer.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Hubspot

AUGUST 13, 2014

This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. Marketers and PR professionals alike can pitch a brand’s ebook, guide, study, etc. to over $20 on networks like Facebook, Twitter, and LinkedIn.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Marketing Insider Group

FEBRUARY 5, 2024

LinkedIn) An ABM strategy can boost marketing revenue by 208%. LinkedIn) 72% of consumers who conducted a local search visited a business within 5 miles. Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Ambal's Amusings

APRIL 29, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Talk about it on Twitter, FB or LinkedIn. Forrester Blog for Interactive Marketing Professionals. Ardath Albee Recommends. Patsi Krakoff. Blog Writing on the Web Twitter patsiblogsquad. " What are your goals for a certain content piece?

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Top Rank Marketing

OCTOBER 13, 2023

Tech Business News B2B Social Media Sweet Spots: MarTech Shares What’s Working Now 93% of B2B marketers use LinkedIn, while Facebook and Twitter see less success. PR NewsWire Sprinkr Influencer Campaign Awarded Socialverse 2023 – Campaign of the Year! million users and some 1.8

Social Media 100

Social Media B2B Marketing Demand Lead Ranking 100

Marketing Insider Group

JANUARY 6, 2020

This year’s event will include over 700 exhibitors, 500 seminars, and 200 masterclasses with keynote speakers representing brands including HubSpot, LinkedIn, Shutterstock, Smart Insights, and the DMA. Speakers include global CMOs and senior directors of global brands including Salesforce, Alibaba, Cisco, HP, Forrester, and more.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Many social media platforms can be utilized for B2B marketing such as the ones mentioned before, Twitter/YouTube/Facebook, as well as LinkedIn, American Express OPEN forum, and SlideShare.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

WebMarketCentral

AUGUST 10, 2009

Facebook, LinkedIn), publishing (WordPress, YouTube.Twitter?), The POST Method: A systematic approach to social strategy by Groundswell Forrester's Josh Bernoff outlines the POST (for People, Objectives, Strategy and Technology) method for approaching social media. Rather than starting with tools, technologies or tactics (e.g.,

Social Media 20

Social Media Web 2.0 Optimization Media 20

Brandpoint

MARCH 26, 2021

Having been the marketer of marketers for some of the best advertising, PR, digital and content marketing agencies in the Twin Cities, I’ve learned a few tricks to keep you scrappy when you have fewer resources, but need to bring more to the table. And for them, using outside material is common practice in their day-to-day activities.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Hubspot

AUGUST 20, 2019

PR Newswire ). PR Newswire ). LinkedIn Statistics. There over 530 million user profiles on LinkedIn. LinkedIn ). 80% of social media B2B leads come from LinkedIn. LinkedIn ). Over 46% of all social media traffic to company websites comes from LinkedIn. LinkedIn ). Forrester ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Sprout Social

MAY 24, 2023

Gives your team time back Like in many industries, managing government social media is more than a 40 hour per week job, especially when staff members juggle other disciplines like communications, PR, digital marketing, content and more. You can also set up alerts based on high priority or crisis keywords, so you’re always one step ahead.

Social Media 96

Social Media Tools Work Management Marketing AI 96

Martech Advisor

JANUARY 17, 2020

A separate study by Forrester found that 14% of brands (U.S.) According to Forrester, companies should prepare for a trifurcated channel model spread across digital influencers, the traditional transactional channel, and a subscription-based retention channel. Tell us on LinkedIn , Facebook , or Twitter.

Marketing AI 92

Marketing AI Lead Ranking AIDA Forrester 92

Brandpoint

JUNE 12, 2019

A few things to keep in mind when posting your videos to social: Always be mindful of your audiences: If your LinkedIn is known for thought leadership within your field, maybe a video showing your company foosball tournament isn’t the best idea. If the video goes viral, that’s just icing on the cake. Paid Media. Guest blogging.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Single Grain

MARCH 9, 2021

PR, content distribution, influencer marketing, and media tie-ups are done to acquire relevant and quality links. Lastly, promote your content on B2B niche platforms and community websites, including LinkedIn , to reach more customers and drive more traffic to your website. Want to grow your organic traffic by 20-100%? TrustRadius.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. How to be a LinkedIn superstar by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. Social media is more like a PR activity than marketing or advertising. And as with any other marketing or PR activity, social media efforts be focused on a specific audience. LinkedIn, Facebook).

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

WebMarketCentral

DECEMBER 8, 2008

These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead. Pricing starts at about $300 per month.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Content Standard

NOVEMBER 30, 2023

This overabundance has led to 65% of marketers telling Forrester they have a significant content waste problem. For example, if your goal is to generate leads, you’ll want to favor the channels where your audience is most likely to be in a buying mood, such as LinkedIn and Twitter.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

SpotMe Blog

JUNE 28, 2023

. #5 Promote across multiple channels Use social media, event email marketing , PR, and advertising to spread the word about your webinar. Engage with attendees by posting on LinkedIn and starting a conversation. SpotMe was named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Find out why.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Marketing Insider Group

SEPTEMBER 14, 2020

Voice search is becoming more vital, yet 62% of industries haven’t adjusted to it. ( PR Newswire ). The majority (98%) of sales representatives with 5000+ connections on LinkedIn tend to meet or exceed sales quotas. ( Forrester ). LinkedIn ). Optinmonster). In the US, 96% of people own a mobile phone.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Martech Advisor

OCTOBER 18, 2019

This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” Earned media is the result of the brand doing something noteworthy from the PR perspective or making its customers go wow! A PR disaster can tarnish the brand image in a matter of seconds. Types of Earned Media.

Practices 43

Practices Examples WOM Media 43

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Linkedin Similarly, the Linkedin iPhone app has made major strides, and I find myself rarely using Linkedin via a computer any longer. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. Total money spent on generating traffic through ads, social media, PR, etc. Of course, you can dive into more detail by tracking the traffic sources within each channel (such as Facebook, Twitter and LinkedIn). Organic (SEO).

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111