Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. According to the 2021 LinkedIn State of Sales report , nearly three-quarters of sales reps stated that they planned to grow their LinkedIn followers. LinkedIn is home to nearly 800 million users.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. According to the 2021 LinkedIn State of Sales report , nearly three-quarters of sales reps stated that they planned to grow their LinkedIn followers. LinkedIn is home to nearly 800 million users.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Personalize content campaigns. Understand your target market.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Martech

MAY 3, 2022

The announcement came at the Forrester B2B Summit in Austin, Texas. Precision Social includes capabilities for: Account targeting, using customer intent to prioritize accounts for social targeting on LinkedIn. A full-service creative solution for LinkedIn ads. What Precision Social does. Processing.Please wait. Why we care.

Advertising Channels 87

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 87

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. In-person events, long a staple of marketers, are not an option currently. Cheri what is your perspective on this and where do you see these trends leading and what are key lessons learned?

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Half the participants in Forrester’s B2B Advertising Trends survey report spending more than four hours a week reading, watching, and listening to relevant industry content to keep up with business topics and trends.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Madison Logic

FEBRUARY 7, 2024

Delivering personalized experiences is paramount to customer engagement. Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. Privacy should not limit your scale, personalization, or impact.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Blogs are thriving, podcasts are making a comeback, video is everywhere, and LinkedIn is becoming dominant with the innovative content strategy laid out by Jason Miller just before he left for Microsoft. By using the most trending platform?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

DemandBase

JULY 16, 2020

Personalization: It’s Not Just Jargon. Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. B2C marketing trends and challenges.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

PureB2B

AUGUST 25, 2021

The obvious social media choice here is LinkedIn, given it is the market’s best business-oriented site, but social selling may potentially be done on Facebook, Instagram, and Twitter as well. Another mistake people make is thinking that social selling is usually associated with LinkedIn. That is not true.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

SpotMe Blog

JUNE 13, 2023

They stay on top of trends and regulations in the pharma event space. They know the industry inside and out, staying on top of the latest technologies, trends, and regulations regarding HCP engagement and omnichannel strategies. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Thinkers360

FEBRUARY 28, 2024

Since our members are all opt in they are ready and willing to work with your brand and you can avoid the noise and the “connect-and-pitch” strategy so common on platforms such as LinkedIn. While LinkedIn stands strong, the horizon broadens, welcoming diverse platforms into the influential fold.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Top Rank Marketing

AUGUST 14, 2023

There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. This year, B2B Forum is happening in Boston in person or you can join online. trillion in 2023 through ecommerce alone? Statista ). The list goes on.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From Forrester’s perspective, 66% of B2B are more than six people.”. Source: Nirosha Methananda. Why it’s hot. Why we care.

Account Based Marketing 105

Account Based Marketing Top of Funnel ABM Buy 105

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. KPCB’s Internet Trends Report. 2016 Internet Trends Report von Kleiner Perkins Caufield & Byers. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Only B2B

AUGUST 21, 2023

Must Read: Pro Tips To Build Your B2B Contact List On LinkedIn Essential Tools for Automated B2B List Building A. These systems can send personalized emails, follow-up messages, and content based on lead behavior and preferences. These regulations dictate how personal data should be collected, stored, and processed.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Seismic

DECEMBER 9, 2021

Enablement as a profession has also exploded during this time — over the past several months, employers on LinkedIn posted, on average, 12,000-15,000 enablement roles each month! Let’s briefly touch on these three trends below: Not in MY office. Looking forward to 2022, enablement innovation won’t slow down. The new “lobby learning”.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Vidyard

OCTOBER 7, 2015

In answer to this, and to provide marketers with the best, innovative ways to drive and strengthen their results, we are proud to announce Personalized Video from Vidyard, an exciting new way to entice, engage, and convert audiences by connecting with each person on an individual level and bringing the viewer right into your story.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

OCTOBER 7, 2015

In answer to this, and to provide marketers with the best, innovative ways to drive and strengthen their results, we are proud to announce Personalized Video from Vidyard, an exciting new way to entice, engage, and convert audiences by connecting with each person on an individual level and bringing the viewer right into your story.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Strategic-IC

APRIL 23, 2023

Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. And its influence continues to spread, thanks to channels like LinkedIn that are helping to build an impressive ABM community as well as our very own podcast - Let’s talk ABM. Yet ABM has flourished.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

PureB2B

AUGUST 25, 2021

The obvious social media choice here is LinkedIn, given it is the market's best business-oriented site, but social selling may potentially be done on Facebook, Instagram, and Twitter as well. The social selling methodology, like many other trends, began in the United States, where it was a natural extension of the acclaimed "Sales 2.0"

Lead Ranking 62

Lead Ranking Linkedin Network Marketing Sales Qualified Leads 62

Televerde

JUNE 5, 2018

Think about the social butterflies in your life – they tend to have the most followers, they’re your go-to for what’s trending on Twitter and they know all of the hottest spots in town. Implementing a layer of social selling is essential in order to keep up with the business-to-business buying trend.

Forrester 53

Forrester Social Media Linkedin Account Based Marketing 53

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Top Rank Marketing

AUGUST 30, 2023

” Alennah Curran Lee Eagle has taken a new position as Senior Account Executive, Strategic Accounts, at LinkedIn*. It’s frequently the difference between viewing a person or initiative as a failure vs a top performer. ” Ashley Guttuso Lisa Nakano has taken a new position as Vice President, Principal Analyst, at Forrester.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. So personalization is relevant across the buyer journey, not just after the sale. What do you think?

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

Salesforce Marketing Cloud

FEBRUARY 14, 2022

That trend is expected to continue this year, posing big questions and even bigger implications for sales leaders. Get personal, get vulnerable, get connected. This was especially jarring for the typically extroverted sales community, where in-person, face-to-face reactions are a key component of many reps’ sales tactics.

Work Management 98

Work Management Customer Surveys Training Forrester 98

Madison Logic

OCTOBER 4, 2023

You must maintain a digital presence across multiple channels and surround all buying committee members with personalized content and messaging to remain relevant during the decision-making process. This enables enterprise marketers to activate multichannel ABM campaigns and achieve comprehensive visibility into program performance.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Outreach

FEBRUARY 27, 2020

All this automation means that you’ll spend less time making cold calls and cold emails, and spending more time talking to warm leads and focusing on personalization. A recent Forrester report found that customers want instant access to information and interactive tools that they can use to determine if your product is right for them.

Lead Scoring 52

Lead Scoring Lead Ranking Tips High Quality Lead 52

The Mx Group

SEPTEMBER 11, 2018

Forrester ). Fresh content allows you to connect more successfully with your audience through social media channels like LinkedIn. Informative content that demonstrates your company’s expertise and services can help attract B2B buyers. CMI, ICC, Contentful and Publicis.Sapient ). CMI, ICC, Contentful and Publicis.Sapient ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Brandpoint

JUNE 18, 2020

Some of those changes will be temporary pending a time when financial transactions can again be handled live and in person. Here are three primary marketing trends we’re seeing as FinServ organizations work to serve their customers in a changing society. That percentage shot to 66% for consumer-focused companies alone.

Work Management 118

Work Management Marketing Management Service Planning 118

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100