6sense

DECEMBER 8, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. Is it idealistic? Is it to be taken literally, word for word? Right to Diversity.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Martech

SEPTEMBER 29, 2023

Personality profiling: The long-awaited vision of one-to-one marketing is fast approaching reality, as evidenced by Crystal Knows , a Chrome extension that pops up a personality profile next to a LinkedIn page. The Crystal Knows “type” is based on the familiar DISC personality framework.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From Forrester’s perspective, 66% of B2B are more than six people.”. Source: Nirosha Methananda. Why we care.

Account Based Marketing 108

Account Based Marketing Top of Funnel ABM Buy 108

Salesforce Marketing Cloud

FEBRUARY 14, 2022

Get personal, get vulnerable, get connected. A recent McKinsey survey found 51% of employees who left their jobs reported a lack of a sense of belonging at work. A recent McKinsey survey found 51% of employees who left their jobs reported a lack of a sense of belonging at work. Sign up now. We’re turning these reps into robots.

Work Management 98

Work Management Customer Surveys Training Forrester 98

Metadata

FEBRUARY 16, 2021

Sales people tend to have Type A personalities and we marketers tend to be Type B. Ninety percent of sales and marketing professionals surveyed for a 2020 LinkedIn/Forrester report agree that when initiatives are aligned the customer experience is positively impacted. We communicate differently.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Planning Lead Scoring 98

Only B2B

JUNE 19, 2023

According to a study conducted by LinkedIn , B2B buyers are 5x more likely to engage with a sales representative if the outreach is personalized to their specific business needs. According to a survey by Demand Gen Report, 82% of B2B buyers have a spending threshold in mind when evaluating potential solutions.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

6sense

AUGUST 28, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. Is it idealistic? Is it to be taken literally, word for word? Right to Diversity.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. This was reported as the number one challenge by 15% of the digital marketers surveyed.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

SpotMe Blog

JUNE 13, 2023

Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

The Mx Group

SEPTEMBER 11, 2018

According to a survey conducted by the Content Marketing Institute and MarketingProfs, 89% of B2B marketers are using content marketing, and of the 11% nonusers, 52% plan to implement content marketing efforts within the following year. ( Forrester ). The B2B space is embracing content marketing — so B2B buyers expect it. DemandGen ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Biznology

SEPTEMBER 22, 2014

98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 78% of salespeople using social media outsell their peers (source: Social Media and Sales Quota Survey ). of salespeople using social media outperformed their sales peers (source: Social Media and Sales Quota Survey).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Advertising Benchmark 80

Velocity Partners

JUNE 27, 2023

Now, with a recession looming, attracting (and keeping) the best people will dictate how turbulent the next few months will be: Forrester is calling 2023 a “talent-constrained recession”. These represent small, but fundamental differences in personality. Starling offers careers that contribute to “radically reshape banking”.

Work Management 78

Work Management Demand Generation Agencies Communities Forrester 78

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I About Vidyard.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. Please add your suggestions through the comments below or send us your recommendations through Twitter or LinkedIn as well. We hope you agree. Salesforce’s State of Marketing. Final Thoughts.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Marketing and sales teams can prioritize buyers based on engagement and interest, then offer messaging that can be crafted to the appropriate timing and personalization for prospects based on where they are in the buying journey.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Its roadmap follows up in-video personalization with support for real-time rendering of dynamically personalized video content, which will increase viewer engagement.”

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Leadspace

FEBRUARY 19, 2018

Personalize content for B2B audiences. The increasing need for personalization also affects B2B businesses. In one report, nearly two-thirds of business buyers said that they’d “likely switch brands if a company didn’t make an effort to personalize communications.”. Data-driven algorithms rule the Internet.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Madison Logic

AUGUST 26, 2020

Forrester Research Principal Analyst Mary Shea predicts that because of COVID-19 and social distancing, face-to-face interactions in a sales cycle will decrease to 5-15% of the total engagement a seller has. Intent data has become so valuable, in fact, that a recent TOPO survey identified it as the fastest-growing category in B2B martech.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Content Marketing Institute

MAY 4, 2018

And if you put the salesperson and the marketing person together, each might say, “What do you really mean by that?”. That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. CMI’s new research with LinkedIn indicates the answer to those questions is yes.

Top of Funnel 98

Top of Funnel Research Content Marketing Marketing Budget 98

Marketing Insider Group

JUNE 4, 2013

Kathy joined Forrester VP-Principal Analyst Laura Ramos in presenting the results of their latest survey of more than a hundred senior B2B Marketers. The key to effective selling is making it personal ~ Dan Pink. The Expanding Role of B2B Marketing: 97% agreed that the pace of change is accelerating.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

Golden Spiral

APRIL 11, 2019

Today’s market is too volatile to hope that your approach will mesh seamlessly with each and every buyer’s personality with no effort. You could then approach the call in a personal manner, putting the contact at ease with a reassuring message rather than quick, cold facts. But how often has that happened? It’s possible. Influential.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Martech Advisor

DECEMBER 11, 2019

Forrester found that consumer awareness around the environment, politics, and science has grown significantly since 2014, and this has a major impact on buying habits. Conduct a pre-holiday season survey and understand which causes your customers value the most. Tell us all about it on LinkedIn , Facebook , or Twitter.

Marketing AI 58

Marketing AI Ethics Phishing Cross-Selling 58

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. Janine Popick offers helpful tips for increasing email click-throughs including image liks, headline links, free gifts, expiration dates and personalization.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

SpotMe Blog

JUNE 30, 2023

How to increase event attendance Here are 15 ways to help you increase event attendance in any event format – in-person, virtual , or hybrid. #1 2 Create a personalized journey with targeted marketing Another piece of advice on how to increase event attendance is to create a personalized journey for your audience by using targeted marketing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Brandpoint

FEBRUARY 27, 2019

A ligned organizations achieve an average of 32 percent annual revenue growth , while less aligned companies reported an average 7 percent decline in revenue ( Forrester Research ). According to Forrester, 68 percent of B2B buyers have expressed a “don’t call us, we’ll call you” preference. Click To Tweet.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Sales Top of Funnel Advertising Agencies 54

Golden Spiral

APRIL 11, 2019

Today’s market is too volatile to hope that your approach will mesh seamlessly with each and every buyer’s personality with no effort. You could then approach the call in a personal manner, putting the contact at ease with a reassuring message rather than quick, cold facts. But how often has that happened? It’s possible. Influential.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Martech Advisor

DECEMBER 20, 2019

We surveyed the state of blockchain marketing in 2019 (so far) to find out exactly where the industry stands, future directions, and how you could gain from this technology in the new year. As Forrester mentioned , “distributed ledger technology will pave the path to transparency, slowly,” slowly being the operative word.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Startups Mobile Advertising 67

Content Standard

DECEMBER 4, 2017

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. But I am far from the first person to put this point of view into writing. I hope it’s interesting, thought-provoking, and informative.

Thought Leadership 103

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 103

B2B Digital Marketer

MARCH 23, 2021

According to Grammar Factory , “34% of the entrepreneurs surveyed reported their earnings have doubled since the publication of their book.” The two channels that give phenomenal success results are LinkedIn and email. What do you think makes customers more inclined to deal with a person who has written a book?

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Directive Agency

JANUARY 9, 2019

Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives.

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Adobe Experience Cloud Blog

AUGUST 4, 2015

During the research process, potential leads are increasingly turning to their peers to ask for opinions and personal experiences to answer their important questions. In fact, peer experience and product ratings are the most valuable sources of non-vendor content for technology buyers, according to a Forrester survey.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Digital Marketing World Forum

OCTOBER 4, 2019

Three headline facts from PwC’s 2018 Global Consumer Insights Survey: 42% have either already purchased or plan to purchase a consumer AI device; 88% are happy to pay for same-day or faster delivery; and social networks are the number one source of inspiration for purchases. So the challenge is to make a meaningful connection.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40

Directive Agency

JANUARY 9, 2019

Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Martech Advisor

DECEMBER 16, 2019

The outbound approach: Surveys, polls, net promoter survey (NPS), etc. Send Personalized Video Emails. CX thrives on personalization. Marketers are using sophisticated tools powered by AI and machine learning (ML) to deliver personalized experiences to their target audience. Example of a Personalized Video.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Valasys

JULY 29, 2019

explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase. Accordingly, personalized campaigns can be created for the prospects. Stories can break the dignity of a person. According to Forrester, brand equity is considered an important metric by 15% of the B2B executives.

Analytics 49

Analytics Marketing AI Work Management WOMM 49