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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. For those of you who are joining us on LinkedIn live, we have adjusted our format. So, for those of you watching on LinkedIn live, thank you so much for joining us. Thank you for joining us.

Forrester 108
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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Number 1: The state of B2B Marketing.

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Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

Sales Is Calling for More Personal Account-Based, Conversational Support to Win, Protect & Expand Specific Accounts. Check out our virtual LinkedIn training to see how profiles can drive more selling conversations.). If manufacturers, retailers, distributors, etc.

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How Personalization Is Changing Content Marketing

Contently

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

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How to Reduce Your CPL By 82% On LinkedIn Ads

Metadata

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Three ways to lower your CPL on LinkedIn. If you don’t understand how LinkedIn and the algorithm works, you’re bound to fail. Use LinkedIn Lead Gen Forms. Target prospects who are active on LinkedIn.

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Sales Social Engagement & A Shared Vision for Intelligent, Personal Content

Seismic

This week, Seismic was named a Leader in The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 report. Six months ago, almost to the day, Seismic was also named a Leader in The Forrester Wave : Sales Content Solutions, Q3 2020 report. Buyers know you, and they expect you to know them just as well, if not better.

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Add a Personal Touch to B2B Sales with Artificial Intelligence

PureB2B

However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. Who doesn’t love a little personal attention? Personalization is equally important to B2B sellers. Three Ways AI Boosts Personalized Selling.