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Social media in B2B: from platforms to content… Ten years later.

Exo B2B

What is the relevance of social media for B2B? Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies managed profiles on more social media sites than B2C companies.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. LinkedIn) An ABM strategy can boost marketing revenue by 208%.

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The Best Instagram Analytics Tools

Brandwatch Marketing

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Social Bakers. Social Bakers offer a free Instagram analytics tool.

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Measuring the Best Times to Post on Social Media

Sprout Social

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

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How to Build And Strengthen Brand Equity With Social Media

EveryoneSocial

Below, I’ll explore the concept of brand equity, how it pertains to social media engagement, and tips for maximizing your brand’s equity through employees today. The Power of Social Media. If your company doesn’t put a genuine effort into social media, you’ll quickly find competitors will dominate this space.

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10 Reasons Why Content Marketing Is a B2B Must!

The Mx Group

Forrester ). The most effective types of content B2B marketers use for content marketing purposes are ebooks and white papers (50%), case studies (47%), and social media posts, excluding videos (41%). ( Content marketing creates opportunities to connect and collaborate with social influencers. Entrepreneur ). DemandGen ).

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The Best Instagram Analytics Tools

Brandwatch Marketing

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Social Bakers. Social Bakers offer a free Instagram analytics tool.