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Social media in B2B: from platforms to content… Ten years later.

Exo B2B

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies.

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4 Ways to Nurture Prospect Relationships and Close More Deals

Oktopost

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. In this article, we’ll explore four strategies to effectively nurture prospects through the sales cycle so you can close more deals.

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The Best Instagram Analytics Tools

Brandwatch Marketing

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Social Bakers. Social Bakers offer a free Instagram analytics tool.

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22 Key Statistics For Successful B2B Social Media Marketing Programs

KoMarketing Associates

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. More than 3.6

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How Social Data Can Help You Develop Buyer Personas

Oktopost

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. But what has this got to do with social media? Developing Your Buyer Personas.

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How to Build And Strengthen Brand Equity With Social Media

EveryoneSocial

Below, I’ll explore the concept of brand equity, how it pertains to social media engagement, and tips for maximizing your brand’s equity through employees today. The Power of Social Media. If your company doesn’t put a genuine effort into social media, you’ll quickly find competitors will dominate this space.

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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook.