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40 Ways to Get Banned From the Top 5 Social Networks

Hubspot

It may feel like a fustercluck, but there are actually some rules and regulations that go along with participating in social media. You know, the things that help make social media a nice place to be. And it breaks our hearts to see marketers giving an honest go of social media get banned from the networks. How Marketers Can Get Banned From LinkedIn.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? Social Media Facts and Stats. Adam T.

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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. And again.

B2B Social Networking Around the Globe

Social Media B2B

Last year I spent about a month examining the B2B social space across the globe. For context, I head up social media at a B2B software + services company, and we sell our products globally. I set out to answer: what are the popular social channels (not just ‘the big three’) in certain regions of the world? Much of my research was spent reading through Forrester Research reports, online publications, and talking with with our field marketers, program managers, and re-sellers. Xing is very popular as a professional social network.

How to Perform a Social Media Audit: Measure What Matters

Act-On

Social media is long past the novelty stage. Before we dive into how to do that, let’s take a quick snapshot of the latest social media stats: 3 billion people are active Internet users. There are slightly over 2 billion social accounts. Statistica tells us that 73% of US Americans had a social network profile in 2015. Social Crawlytics.

Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

grow - Practical Marketing Solutions

How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! 1) Which of the following platforms is the only one that is among the Top 10 most popular social networking Sites for 2014? d) social media ads. d) LinkedIn. a) LinkedIn.

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How to Leverage LinkedIn for Lead Generation and Recruitment

Marketing Action

Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). LinkedIn for Recruiting. LinkedIn for Lead Generation.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Now that social media has advanced from the “should we do it?&# Magazine.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? hours.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention. No more. UberVU.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? Search algorithms aren’t as reliant on on-page factors for determining relevance anymore, organic social reach is declining , and not every brand has a huge opt-in email database at their disposal. Media Relations. Syndication.

Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

General Lists of Marketing Automation Vendors Within my network, I’m known as an MA fan, so I often get drawn into discussions on the topic. I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 Which Marketing Automation Platforms Integrate Social Media?

It pays to provide Support with Social Media

Buzz Marketing for Technology

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Why not use Social Media to delight your customers. Every Industry!

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Canadian Companies Use of Social Media

MI6 Marketing Agency

Over 50% of Canadian Companies Don’t See Social Media as Important. This chart from SAS and featured in the Mar/Apr issue of Advantage Magazine (disclosure: they are doing an editorial piece on Mi6 and Silicon Halton for an upcoming issue) shows how “important” social media is for brand engagement for Canadian companies. Consider using Forrester’s POST framework.

What is the Social Enterprise?

It's All About Revenue

Welcome to the Social Enterprise,” it declared. The sign introduced a question that would linger on the minds of attendees and that Salesforce executives would try to answer: “Just what exactly is a social enterprise?”. Is a social enterprise a business that’s integrated social media platforms into its marketing and support functions? Is it all about social CRM?

Three Tips to Get Manufacturers Started with Social Media

Savvy B2B Marketing

Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011. One industry that’s been relatively slow to adopt social media, however, is manufacturing.

Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

The rise of online and social marketing and the vast distribution of content have added another level of complexity to what we used to think of as a sales funnel. Before the explosion of social media and content marketing, marketers probably knew the answers to these questions. Follow her @KristaLaRiviere and on LinkedIn. By Krista LaRiviere, {grow} Community Member.

28 Awesome B2B Social Media Statistics

Social Media B2B

Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. Usage : 86% of B2B firms are using social, compared to 82% of B2C. B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. More than half (53.5%) of marketers surveyed said they currently use social media as part of their marketing strategy. of marketers said they used social media for marketing. Source ). Source ). Source ). Source ).

78 Tweetable Moments From Social Media Plus #SMPlus

B2B Marketing Insider

This week I attended the Social Media Plus conference in downtown Philadelphia, PA and for the second year in a row, the organizers of the event did an amazing job bringing together some of the best minds in social media in both the speakers and the attendees. But read on and hear the 78 Most Tweetable moments from over 40 social media rock stars… @LauraDuran: Social media is a fundamental shift … it is a great democratization of content and influence says @Michael_Nutter. What is the ROI of social media? Serve.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. 39 social media tools I will use today.

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

the survey methodology (a phone or email survey, for example, is likely to find much different results than one done on Twitter or LinkedIn); and how the questions are asked (a company can “include blogging as part of content marketing strategy” through influencer outreach, LinkedIn Pulse, guest blogging, or other tactics—without actually maintaining its own corporate blog).

Is social media effective for B2B lead generation?

Sales Lead Insights

What’s all this have to do with social media? I have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. I’m sad to say I’m not seeing anything beyond anecdotal results, either from my own extensive social marketing efforts, or from those of my clients. So I’ve also been searching for evidence of leads and sales from social marketing everywhere I can. I think that thought applies to social media.

Ascent of the social media climbers: Klout goes mainstream

grow - Practical Marketing Solutions

Because this excellent piece from Boston Globe reporter Beth Teitell represents one of the first times the concept of social scoring systems like Klout have jumped into the mainstream media. Here is Beth’s fine article: Ascent of the social-media climbers. People call and say, ‘I work in social media, and I’m going to lose my job if my score doesn’t rise.’

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Sharing photos, videos, press releases, media coverage, speaker updates, etc. Use this to your advantage.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. Twitter’s popularity expands into the B2B sector, as data has revealed that 87% of B2B marketers are now using social media as part of their strategical arsenal, with 85% of that total using Twitter.

How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

SnapApp

Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. Pitfalls of Paid Media to Avoid.

Is Your Social Media Strategy Dynamic?

Marketing Action

Social media, once the province of teenagers and the PR people who work for celebrities, crossed the chasm some time back and has become so mainstream that your grandmother probably has a Twitter handle. Her points underscore a key proposition: Social media is extremely dynamic. 79% are Joiners (they maintain a profile on social networking sites). The U.S.

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. With roughly 2.3

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter?

Best of 2009: Social Media Marketing, Part 1

Webbiquity

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it? by HubSpot.

The Best Marketing Conferences Of 2015

B2B Marketing Insider

Getting out of the office allows us to learn from some of the most innovative minds in our industry, and provides a great opportunity for learning and networking that can pay dividends for years to come. I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. I have done this list for the past few years.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. Mark is the author of “ Socialized!

Top Internet strategy, marketing and technology links for the week of June 8, 2013

Sazbean

Mashable) Science Social Network ResearchGate Pulls Down $35M From Investors Including Bill Gates (All Things D) 13 Simple Tips for Improving Your Web Design (CIO) Blogging PR Secrets and Style Guides – What’s In and Out (ClickZ) Social Media Hubs for Brands – Best Practices & 9 Examples (TopRank) Why you still need keyword research! News & Notes

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Storytelling Is Not a Strategy

Contently

In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. Audiences find their news on social networks. There are over 4,000 open content marketing jobs on LinkedIn. Ad blockers have flourished.

The Opportunity Social Media Offers Manufacturers

B2B Ideas @ Work

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Blogs allow manufacturers to communicate with their customers and prospects using a richer form of media with longer-form stories.

7 Things You Can Learn from Influencers at Marketing Nation Summit

Modern B2B Marketing

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Joe Pulizzi , Founder of Content Marketing Institute, will present on Rethinking Marketing: How CMOs are Building Media Companies Within Their Marketing Department.

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Will Social Media Replace Traditional Marketing?

Content Marketing for BI

Social media is on the tip of most every B2B marketer’s tongue these days. What about LinkedIn? Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. What does your company think about social media marketing?