Content Standard

DECEMBER 4, 2017

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. But I am far from the first person to put this point of view into writing. I hope it’s interesting, thought-provoking, and informative.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 100

B2B Digital Marketer

MARCH 23, 2021

” After writing a book, most entrepreneurs received media opportunities – 63% were featured in online magazines, 43% in newspapers, and 33% on the radio, and 10% on TV. The two channels that give phenomenal success results are LinkedIn and email. Do you trust the opinion of a person with a book and why?

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Smashmouth Marketing

MAY 1, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. I have always found him an engaging, insightful, and a personal inspiration to many. Gerhard : It wasn't Forrester who said that, it was IDC.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. I have always found him an engaging, insightful, and a personal inspiration to many. Gerhard : It wasn't Forrester who said that, it was IDC.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Marketing Insider Group

FEBRUARY 5, 2024

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Statista) 80% of businesses deem personalization as essential for growth. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. Ascend2) 34.1% billion by 2026.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Brandpoint

MARCH 26, 2021

Or throw some thought leadership pieces at a local (or national) business magazine or newspaper to demonstrate your organization’s growth trajectory or show off your executive leadership team. Your personal social channels are important. Read More: Virtual Event Marketing: 9 Industry Experts Weigh In ] Don’t forget sponsorships, too.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

The ROI Guy

NOVEMBER 4, 2010

To help cut through the constant information overload, and help guide decisions more effectively, the most valuable content is that which is tuned to be relevant and engaging to the buyer - one-to-one personalized for example by industry, location, size, stage in buying cycle, role, pain points and opportunities.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Only 8% of marketers consider themselves “very successful” or “extremely successful” at tracking content marketing ROI - LinkedIn Technology Marketing Community. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.” Read on to get their insights. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. How are marketers really using social media?

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well. I’m sure you’re not.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Personalization. more likely to send action-triggered, personalized emails in real-time. Sales enablement.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Full Circle Insights

FEBRUARY 28, 2023

6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Marketing Insider Group

JULY 21, 2015

That’s 42% of every single person on the planet including babies according to Internet World Stats. The average person is served more than 1,700 banner ads per month. ( comScore ) . 22% said they trust ads in magazines. Forrester ). 60% of LinkedIn users have clicked on an ad on the site. Digiday ).

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

B2B Marketing Zone Posts

JULY 7, 2010

We’ve all created our own personal filters to help us sort through the mess to find content we consider valuable and, most important, relevant to our interests. Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. Linkedin (112).

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Contently

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. So being able to scale content with limited resources is key.”.

Budget Programs 136

Budget Programs Top of Funnel Ad Building Content 136

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! Contributor to the Social Media Marketing Magazine – B2B Column. You expand it.”

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Webbiquity

JANUARY 24, 2012

Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral. 10 Ways to Make it Happen by The Social Media Chef.

Social Media 100

Social Media Tips Media Best Practices 100

Webbiquity

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 80% of Twitter use is on mobile devices.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100