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The Tech Economy & Social Media

Marketing Edge

I enjoyed George Colony and Forrester's exceptional work in research and analysis for more than a decade. Forrester’s consumer surveys show that each succeeding generation takes more tech into their day-to-day life. Perhaps George Colony is wrong when he asserts that people will spend more time connecting online with Facebook, LinkedIn and the like, that the youth generation intensify their friend relationships by being constantly connected with their phones. Like Colony, I have lived through the 90s enterprise tech ascent and the ‘01 free fall. And you

Act-On’s a Leader in the Forrester Wave™ and What That Means to You

Act-On

So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., report: The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016. “… What Act-On might miss in depth, it reaches in breadth,” writes author Lori Wizdo, Principal Analyst for Forrester Research in the report. When Act-On was listed in Forrester’s 2014 report, our founder Raghu Raghavan called it an “ amazing milestone ” for the company. WIIFY? So, what’s in it for you?

How most Social Media experts are wrong about LinkedIn

Biznology

I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. You see, it’s a wrong message to the wrong audience. Like this post?

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn. A LinkedIn study shows that social selling professionals that are taking an account-based marketing and selling approach gains 45% more opportunities.

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post. The B2B buyer controls the marketing message.

Vidyard Adds LinkedIn CMO Shannon Stubo to Board of Directors

Vidyard

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale. About Vidyard.

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There is no community on social media

grow - Practical Marketing Solutions

And when I saw that headline reporting on a speech provided by a Forrester executive , it made me pause. I am generally a fan of Forrester and their research but this observation has me dumbfounded. Instead of becoming part of a natural gathering of people on Facebook, LinkedIn or YouTube, they only focused on driving people to their own sites? They’re not archived.

How to Leverage LinkedIn for Lead Generation and Recruitment

Marketing Action

LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). In fact, Forbes reports content sharing on LinkedIn rose by 15% in the third quarter of 2013, at a rate faster than larger content-sharing giants such as Facebook and Twitter.

Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

A great way to accomplish this, is on LinkedIn.” Uncategorized #brand management #content marketing #LinkedIn #PR #publicity #SEO #thought leadership B2B communication B2B marketing Forrester Research Jeff Ernst marketing communications marketing ROI new business development OpEd PR strategy sales & marketing alignment top-of-mind awareness Wall Street Journal Wikipedia

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral. Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. B2B Social Media Guides.

Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises

MI6 Marketing Agency

This Mi6 Round Up includes tips on advertising on LinkedIn, IBM’s Watson and the weather, a glimpse into Salesforce’s enterprise SaaS investment strategy and enterprises thinking and acting as startups. . Sales and Marketing LinkedIn Sponsored Updates the Way to Go? One of his three reasons is that sponsored updates on LinkedIn are exactly what users (members) are looking for.

The new ABCs of Selling: Always Be Challenging!

The ROI Guy

Unfortunately, buyers indicate that: 10% of sales reps are still pitching products right out of the gate, or pseudo-solution selling, asking a few questions before diving into a one-size-fits-all product pitch (Forrester). Join the discussion at: Value Marketing and Selling LinkedIn Discussion Group https://www.linkedin.com/groups?home=&gid=6776884 The key? decision makers?

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Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit

The ROI Guy

Forrester concurred , reporting that digital experiences are replacing sales reps at a rapid pace, foretelling a 22% decline in the number of B2B sales reps over the next 5 years = a total of 1 million sales reps expected to lose their jobs. Last week we had the pleasure of attending our 10 th SiriusDecisions Summit in Nashville, a gathering of over 2,300 sales and marketing professionals.

Three Reasons Customer Experience Management Fails – Part II

B2B Marketing Unplugged

If you are one of these companies, consider this nifty chart by Watermark Consulting showing that companies ranking as CEM Leaders in Forrester’s Customer Experience Index also generate 26 points more return than the S&P 500. CRM B2B marketing bizmarketer CEM customer experience management Elizabeth Williams linkedin porcupines Reason #2: We focus on the problem. Uh oh.

What is the Social Enterprise?

It's All About Revenue

“The ‘social enterprise’ to me refers to a business that connects employees to each other and to customers, through the power of social technologies,” says Zach Hofer-Shall , an analyst at Forrester Research. by Jesse Noyes | Tweet this Walking into Salesforce.com’s massive Dreamforce conference recently, a long banner greeted you. Is it all about social CRM? R Ray Wang.

It’s Time to Kill Off Your Dreary Customer Reference Program

B2B Marketing Unplugged

They are sending emails to buddies, they are asking about you in LinkedIn groups, they are seeing what the buzz is at industry events. As you start looking at your 2016 budgets, I suggest you pay particular attention to your customer reference program and make sure it’s doing more than keeping the lawn fertilized. * Source: Forrester. We just aren’t good at it. Related Posts.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. Share this on LinkedIn. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus A simple tool like Google Alerts would pick up most stray citations.

DemandCon: Why Storytelling Drives Demand Generation [Video]

It's All About Revenue

Ernst, a Principal Analyst at Forrester Research , who spends the majority of his time talking to CMOs, dedicated his entire presentation at DemandCon today dispelling what he considers common myths of marketing. LinkedIn. by Jesse Noyes | Tweet this. Jeff Ernst would like you to know that people don’t give a hoot about your product. People don’t buy into your product. Share email.

Content Marketing Must Focus On Customer Value

B2B Marketing Insider

That is according to a March 2014 report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Most marketers are using content marketing but only one-third think they are effective with it.

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

Kinaxis first did its homework by hiring Forrester Research to better understand the audience that they were trying to reach in creating their social media strategy. Blogging Content Marketing Social Media Marketing Blog Business business to business Forrester Research hubspot internet-marketing Kinaxis LinkedIn Marketing and Advertising Twitter YouTubeOver the last few years blogging has become a recognized marketing tool as a component of a social media strategy. What are the common factors in a successful B2B blog? You can’t just start a blog and expect results.

Email Adoption High But Lacking Best Practices

The Effective Marketer

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Despite email’s prevalent use, interactive marketers still don’t do all they can to get the full value out of their email efforts – Sarah Glass, Forrester Research. Best Practices in Email Marketing. Mobile (ads, applications, MMS, SMS).

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn). Share this on LinkedIn. And much more. Adam T.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Share this on LinkedIn.

Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm

Vidyard

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I About Vidyard. Media Contact: Brad Hem. Phone: (281) 543-0669. press@vidyard.com. Press Releases

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Tips On How to Use LinkedIn for Better Lead Generation. As a follow-up to this popular 2015 post, How to Use LinkedIn to Generate Leads , I interviewed Susan Tatum (@susanptatum) , Partner at The Conversion Company. The Biggest Contributor to B2B Revenue. Here’s why.

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Is It A Good Time To Be CMO?

B2B Marketing Insider

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Click here to download the research report from Forrester and let me know what you think in the comments below: has there ever been a better time to be a CMO?

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. And YouTube in 10th place?

Gamification of the Sales Process

Sales Intelligence View

According to Forrester, gamers span just about every demographic. facebook gamification jigsaw linkedin Microsoft Dynamics netsuite oracle rainmaker Sales Sales Data Sales Intelligence sales process sales productivity salesforce.com Social CRM social media SugarCRM twitter unlocked winnerWhat is Gamification? One of the trending topics in business is gamification. Commission checks.

Vorsight: If You Can’t Beat ‘Em, Train ‘Em

Sales Intelligence View

All of the research of Forrester, IDC, CEB, SiriusDecisions, etc. We also did a test where we sent 500 LinkedIn InMails as outreach for Vorsight’s sales prospecting training service. It turns out that InMail is VERY effective for companies with a known brand name (LinkedIn, Eloqua, InsideSales.com) and not effective at all for those who are not yet well known (Vorsight).

Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Forrester , 2013. When you find a company that fits the profile of your best buyers, identify two decision makers, a middle manager, and a few non-decision makers on LinkedIn and Twitter. – Social Media Today , 2014. Connect. Prospect. Do a little research.

B2B Gets Yelp’d

It's All About Revenue

In the same way Yelp put support and customer service a key marketing concern for stores, bars and restaurants, sites like Quora , LinkedIn and Twitter wresting control from B2B marketing departments and putting it in keyboard-happy hands of customers. I’m seeing more anticipation from B2B companies on places like Focus , LinkedIn and Twitter,” says Ardath Albee , B2B Marketing Strategist and CEO of Marketing Interactions. LinkedIn. by Jesse Noyes | Tweet this. This article originally appeared on SocialTimes on May 6. Well, now it’s the B2B industry’s turn to get Yelp’d.

Feeling Undervalued as a Marketer? It’s Probably Your Fault.

B2B Marketing Unplugged

In our final look at RAOMs (random acts of marketing), let’s consider this freshly minted bunch of stats from Forrester. Metrics & Measures Random Rants B2B marketing bizmarketer corporate overlords Elizabeth Williams Hand-Wringers Keebler Elves linkedin planning stakeholders 72% said their company’s leadership clearly sees marketing’s impact on the business.

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Is This The Year Of Big Data For Marketing?

B2B Marketing Insider

She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. Big Data Makes Way For Smart Data Across Social, Mobile, And Media “ According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing in 2014. My Take. I am more interested in why they become more important. What do you think?

Content Is The Key To Social Selling Success

B2B Marketing Insider

Forrester research shows 90% of customers start their purchase with a search engine. Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. Expertise, which can take the form of content via a Twitter or LinkedIn relationship! What if all of your company’s reps sent out their tweet or LinkedIn post at the same time?

7 Ways to Create More Interesting Content for Your Blog

Act-On

Here are a few ideas: Check out LinkedIn groups. Which LinkedIn groups does your target audience belong to? During this post, they highlight 12 B2B brands including players such as Intel, Cisco, and Forrester that are rocking the Twitter space. Check out this article published on LinkedIn titled “Four business rules I learnt in Kindergarten.” Old topic … new spin.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Forrester. Twitter Profile: @Forrester. Why It’s Notable : Forrester is well-known as one of the premier sources of pragmatic and forward-thinking advice to global leaders in business and technology through research and analysis. LinkedIn Help. Enjoy! .

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

the survey methodology (a phone or email survey, for example, is likely to find much different results than one done on Twitter or LinkedIn); and how the questions are asked (a company can “include blogging as part of content marketing strategy” through influencer outreach, LinkedIn Pulse, guest blogging, or other tactics—without actually maintaining its own corporate blog).