The Tech Economy & Social Media
OCTOBER 28, 2008
I enjoyed George Colony and Forrester's exceptional work in research and analysis for more than a decade. Forrester’s consumer surveys show that each succeeding generation takes more tech into their day-to-day life. Perhaps George Colony is wrong when he asserts that people will spend more time connecting online with Facebook, LinkedIn and the like, that the youth generation intensify their friend relationships by being constantly connected with their phones. Like Colony, I have lived through the 90s enterprise tech ascent and the â€˜01 free fall. And you
How most Social Media experts are wrong about LinkedIn
JULY 21, 2016
I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. You see, it’s a wrong message to the wrong audience. Like this post?
CMOs fail to go beyond brand awareness on LinkedIn
AUGUST 11, 2016
Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers. Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert.
Marketers need to play a stronger sales enablement role on LinkedIn
JUNE 10, 2016
Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal. What’s Wrong with the Role Marketers Play on LinkedIn Now…. You can’t!
How to Leverage LinkedIn for Lead Generation and Recruitment
JANUARY 27, 2014
LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). In fact, Forbes reports content sharing on LinkedIn rose by 15% in the third quarter of 2013, at a rate faster than larger content-sharing giants such as Facebook and Twitter.
Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises
MI6 Marketing Agency
OCTOBER 31, 2015
This Mi6 Round Up includes tips on advertising on LinkedIn, IBM’s Watson and the weather, a glimpse into Salesforce’s enterprise SaaS investment strategy and enterprises thinking and acting as startups. . Sales and Marketing LinkedIn Sponsored Updates the Way to Go? One of his three reasons is that sponsored updates on LinkedIn are exactly what users (members) are looking for.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral. Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. B2B Social Media Guides.
Thought Leadership Merchandising: Rising Above the Noise
JULY 1, 2013
Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success. A great way to accomplish this, is on LinkedIn.”
The new ABCs of Selling: Always Be Challenging!
The ROI Guy
OCTOBER 24, 2014
Unfortunately, buyers indicate that: 10% of sales reps are still pitching products right out of the gate, or pseudo-solution selling, asking a few questions before diving into a one-size-fits-all product pitch (Forrester). Join the discussion at: Value Marketing and Selling LinkedIn Discussion Group https://www.linkedin.com/groups?home=&gid=6776884 The key? decision makers?
Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
The ROI Guy
MAY 19, 2015
Forrester concurred , reporting that digital experiences are replacing sales reps at a rapid pace, foretelling a 22% decline in the number of B2B sales reps over the next 5 years = a total of 1 million sales reps expected to lose their jobs. Last week we had the pleasure of attending our 10 th SiriusDecisions Summit in Nashville, a gathering of over 2,300 sales and marketing professionals.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.. Share this on LinkedIn. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus simple tool like Google Alerts would pick up most stray citations. UberVU.
What is the Social Enterprise?
It's All About Revenue
OCTOBER 6, 2011
“The ‘social enterprise’ to me refers to a business that connects employees to each other and to customers, through the power of social technologies,” says Zach Hofer-Shall , an analyst at Forrester Research. by Jesse Noyes | Tweet this Walking into Salesforce.com’s massive Dreamforce conference recently, a long banner greeted you. Is it all about social CRM?
Three Reasons Customer Experience Management Fails – Part II
B2B Marketing Unplugged
MARCH 16, 2015
If you are one of these companies, consider this nifty chart by Watermark Consulting showing that companies ranking as CEM Leaders in Forrester’s Customer Experience Index also generate 26 points more return than the S&P 500. CRM B2B marketing bizmarketer CEM customer experience management Elizabeth Williams linkedin porcupines Reason #2: We focus on the problem. Uh oh.
It’s Time to Kill Off Your Dreary Customer Reference Program
B2B Marketing Unplugged
SEPTEMBER 29, 2015
They are sending emails to buddies, they are asking about you in LinkedIn groups, they are seeing what the buzz is at industry events. As you start looking at your 2016 budgets, I suggest you pay particular attention to your customer reference program and make sure it’s doing more than keeping the lawn fertilized. * Source: Forrester. We just aren’t good at it. Related Posts.
3 Winning Examples of B2B Blogs Done Right
APRIL 12, 2011
Kinaxis first did its homework by hiring Forrester Research to better understand the audience that they were trying to reach in creating their social media strategy. Blogging Content Marketing Social Media Marketing Blog Business business to business Forrester Research hubspot internet-marketing Kinaxis LinkedIn Marketing and Advertising Twitter YouTubeOver the last few years blogging has become a recognized marketing tool as a component of a social media strategy. There Case Studies of B2B Blogs (click “The Bottom Line link for the full original stories).
Content Marketing Must Focus On Customer Value
B2B Marketing Insider
APRIL 7, 2014
That is according to a March 2014 report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Most marketers are using content marketing but only one-third think they are effective with it.
DemandCon: Why Storytelling Drives Demand Generation [Video]
It's All About Revenue
MAY 18, 2011
Ernst, a Principal Analyst at Forrester Research , who spends the majority of his time talking to CMOs, dedicated his entire presentation at DemandCon today dispelling what he considers common myths of marketing. LinkedIn. by Jesse Noyes | Tweet this. Jeff Ernst would like you to know that people don’t give a hoot about your product. People don’t buy into your product. Share email.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn). Share this on LinkedIn. And much more. Adam T.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Share this on LinkedIn.
Why You Should Consider Using Twitter for B2B Leads
APRIL 5, 2016
Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Forrester , 2013. When you find a company that fits the profile of your best buyers, identify two decision makers, a middle manager, and a few non-decision makers on LinkedIn and Twitter. – Social Media Today , 2014. Connect. Prospect. Do a little research.
Email Adoption High But Lacking Best Practices
The Effective Marketer
JUNE 14, 2011
A Forrester Research “ How US Maketers Use Email Report sheds some light into the use of email by B2B and B2C companies. Despite email’s prevalent use, interactive marketers still don’t do all they can to get the full value out of their email efforts – Sarah Glass, Forrester Research. Best Practices in Email Marketing. Mobile (ads, applications, MMS, SMS).
Measuring by Anecdote with SlideShare
It's All About Revenue
APRIL 20, 2011
Figuring viewers associate analyst firms with data collection, we ran our LeadShare campaign around a PowerPoint that accompanied a webinar on Revenue Performance Management conducted by Eloqua CMO Brian Kardon and Forrester analyst Suresh Vittal. LinkedIn. Revenue Performance Management Brian Kardon cloud connectors Eloqua Forrester Greg Thorne JMP Securities Joe Payne LeadShare Marketing Measurement SlideShare Steve Woods Suresh Vittalby Joe Chernov | Tweet this. And from the perspective of aspiration, he’s right. Digital applause. Did he talk to you? Did he call you?
Social media ROI sucks! (Or, you can prove anything if you send out a survey)
MARCH 6, 2014
Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. By Christopher Hosford, editor-in-chief, HosfordGroup LLC. And YouTube in 10th place? It’s hard to believe.
B2B Gets Yelp’d
It's All About Revenue
MAY 15, 2011
In the same way Yelp put support and customer service a key marketing concern for stores, bars and restaurants, sites like Quora , LinkedIn and Twitter wresting control from B2B marketing departments and putting it in keyboard-happy hands of customers. Socially savvy businesses are recognizing the need to engage customers on these forums, and are increasingly turning to places like Twitter as a support channel. “I’m seeing more anticipation from B2B companies on places like Focus , LinkedIn and Twitter,” says Ardath Albee , B2B Marketing Strategist and CEO of Marketing Interactions.
Is It A Good Time To Be CMO?
B2B Marketing Insider
JULY 23, 2013
The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Click here to download the research report from Forrester and let me know what you think in the comments below: has there ever been a better time to be a CMO? And
Should Social Marketing Still Get Your Vote?
AUGUST 15, 2016
believe Michelle Moorehead, Forrester’s Research VP serving CMOs, had it right in her blog post at the end of 2015 when she highlighted that “2016 marks the year that the CMO will take control of the customer experience — or risk facing significant coordination challenges (and potential headaches) with some other fledgling executive who sees the opportunity to own it.” Getting to Yes.
Gamification of the Sales Process
Sales Intelligence View
JULY 20, 2011
According to Forrester, gamers span just about every demographic. facebook gamification jigsaw linkedin Microsoft Dynamics netsuite oracle rainmaker Sales Sales Data Sales Intelligence sales process sales productivity salesforce.com Social CRM social media SugarCRM twitter unlocked winnerWhat is Gamification? One of the trending topics in business is gamification. Commission checks.
Measuring the Impact of Social Media in B2B Marketing
OCTOBER 27, 2010
Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. LinkedIn, Facebook). Share this on LinkedIn. Tags: Marketing Research Social Media Marketing Augie Ray b2b marketing engagement channel Forrester Research Laura Ramos social media budget allocation top five social media platforms. Podcasts.
12 Examples of B2B Companies Managing Impactful Twitter Profiles
MARCH 24, 2014
Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Forrester. Twitter Profile: @Forrester. Why It’s Notable : Forrester is well-known as one of the premier sources of pragmatic and forward-thinking advice to global leaders in business and technology through research and analysis. LinkedIn Help. Intel.
Feeling Undervalued as a Marketer? It’s Probably Your Fault.
B2B Marketing Unplugged
SEPTEMBER 3, 2013
In our final look at RAOMs (random acts of marketing), let’s consider this freshly minted bunch of stats from Forrester. Metrics & Measures Random Rants B2B marketing bizmarketer corporate overlords Elizabeth Williams Hand-Wringers Keebler Elves linkedin planning stakeholders 72% said their company’s leadership clearly sees marketing’s impact on the business.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. For example, what percentage of businesses maintain company blogs? But apparently not.
Social Media Audiences Are Great, But Email Audiences Are Better
AUGUST 22, 2016
It’s not a whole lot better on Twitter or LinkedIn. The exact stats vary widely, but here’s what Forrester reported early last year. Even on LinkedIn, where most B2B networking goes down, people just aren’t in the same mindset as they’re in when they’re working through their inbox. Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers?
Agencies Under Pressure to be More Digital
APRIL 12, 2016
In his LinkedIn post last year called 8 Tips For How To Sell Your Ad Agency To WPP , he stated: “The digital sweet spot is a firm with technological prowess, owned IP, strategic vision and industry leading expertise in a hot category like mobile, social, etc.”. Marketing has changed more in the past five years than in the past 50. over 2015. Digital Work Drives Agency Growth. In 2014, U.S.
Will Social Media Replace Traditional Marketing?
Content Marketing for BI
APRIL 13, 2010
What about LinkedIn? Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Tags: Social Media Strategy and Planning budget Forrester Laura Ramos marketing mix marketing spend Should we be blogging and tweeting?”